Meta Ads Manager

Magic Law Group is seeking an experienced Virtual Assistant specializing in Meta Ads management to support the expansion of our referral program. This is a fully remote, contract position requiring proven hands-on experience running paid advertising campaigns on Meta platforms (Facebook and Instagram).

Key Responsibilities

• Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram

• Develop and test ad copy, creatives, audiences, and targeting strategies

• Monitor campaign performance daily and optimize for key metrics (CPL, ROAS, CTR, CPC)

• Conduct A/B testing on ads, audiences, and landing page combinations

• Manage and allocate ad budgets effectively to maximize ROI

• Generate regular performance reports with actionable insights and recommendations

• Collaborate with internal team members to align ad strategy with the referral program goals

• Stay current on Meta advertising policies, algorithm updates, and best practices

• Requirements

• Minimum 2 years of hands-on experience managing Meta (Facebook/Instagram) ad campaigns

• Proficiency with Meta Ads Manager, Business Manager, and Meta Pixel

• Strong understanding of audience targeting, lookalike audiences, and retargeting strategies

• Experience with campaign objectives including lead generation, conversions, and awareness

• Ability to interpret analytics data and translate findings into optimized strategies

• Excellent written and verbal English communication skills

• Highly organized, self-directed, and able to meet deadlines independently

• Experience in legal industry or law firm marketing is a plus

• Willingness to work in US time zones (PST, EST, CST).

• High school diploma or equivalent.

• System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.

• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage

• Headset/earphone with noise cancellation and webcam at 720p or higher resolution

• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

• Benefits

• Permanent remote work setup

• Competitive starting rate paid in USD

• Internet Allowance

• HMO insurance (PH)

• Retirement Fund

• Paid US holidays

• Paid Vacation and Sick Leaves