About this role
VirtueStaff is seeking a Meta Ads & GoHighLevel (GHL) Automation Specialist to manage paid acquisition campaigns and backend lead workflows for a marketing agency client. This role is responsible for creating and launching Meta ad campaigns, connecting Meta lead forms directly into GHL, and setting up automated email follow-up sequences to maximize lead conversion. Additionally, this role will assist with social media posting and support various administrative tasks as needed to ensure seamless daily operations.
Responsibilities
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Build, launch, and manage Meta advertising campaigns, integrating Meta Pixel tracking and optimizing performance for lead generation.
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Set up integrations between Meta Lead Ads and GoHighLevel (GHL) to ensure real-time lead ingestion and data routing.
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Design, build, and maintain automated email sequences and workflow automations within GHL.
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Schedule and publish regular organic content across client social media channels.
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Provide general administrative support and complete ad-hoc operational tasks to assist the client's team.
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Requirements
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Specialist-level experience with the Meta Ads platform, Meta Pixel implementation, and Meta Lead Ads campaign architecture.
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Proven hands-on experience configuring workflows, integrations, and automated email campaigns in GoHighLevel (GHL).
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General digital marketing background with secondary experience or exposure to Google PPC platforms.
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Familiarity with AI image generation tools (such as NanoBanana) for ad creative generation is a plus.
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Strong organizational skills with the adaptability to balance technical ad/automation management with general administrative duties.
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Strong verbal and written English communication skills.
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Benefits
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Work From Home
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Performance Bonus