About this role

Job title: Merchandising Manager

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a roll up your sleeves and get the job done mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB OBJECTIVES: This role plays a key role in the following:

Own Merchandising Strategy (all categories): Define, deploy, and continuously improve a merchandising strategy in Philippines that increases shopper conversion, strengthens brand preference, and supports the organization’s sales and profit targets.
In-store Excellence / Perfect Store: Establish clear what good looks like standards (assortment, shelf layout, visibility, availability, pricing, POSM) and drive consistent execution with Distributors, merchandisers, and key customers.
Shopper Intent & Conversion: Build shelf communication and path-to-purchase solutions (planograms, navigation, price ladders, feature displays, cross-merchandising) to influence shopper decisions and increase category and brand conversion.
In-store Promotions & Activation: Partner with Sales/Trade Marketing to translate commercial priorities into high-impact in-store activation and promotional plans, ensuring the right mechanic, right SKU, right display, right store targeting, and strong post-evaluation/ROI.
Category / Space Management: Develop and execute category growth levers for General Trade and Modern Trade / Modern Mass Market (range architecture, must-sell lines, shelf share, display strategy), in coordination with Sales Manager and Distributors.
Digital Sh

Merchandising Manager