Member Activation Specialist

About the Role The Member Activation Specialist coordinates the loyalty program deployment, ensuring alignment with global retention strategies and local market nuances. Reporting to the Global Loyalty Manager, this role is pivotal to increasing member engagement and loyalty across markets by driving localized activations and premium experiences.

What You'll Do

• Deploy the loyalty program and train local marketing teams on global loyalty guidelines, ensuring local plans align with global strategies and contributing to Customer Lifetime Value (CLV), repeat purchase rate, and long-term revenue.
• Activate members: Develop and pilot a calendar of member-focused activities (events, contests, and locality-segmented rewards); collaborate with EMEA marketing teams to ensure local relevance and consistent member communications; design and implement premium events for VIP members.
• Integrate campaigns: Collaborate with global marketing teams to integrate loyalty mechanics into international campaigns and activations.
• Analyze performance and optimize: Track, analyze and report activation and campaign performance, focusing on CLV, repeat purchases, and revenue; formulate concrete recommendations to continuously improve results.
• Stay ahead: Monitor loyalty, CRM, retention and experiential marketing trends; bring best practices into local strategies to maximize impact.

What We're Looking For

• Degree in marketing, communications or an equivalent field.
• Experience in event planning and/or hospitality.
• 3-5 years of experience in marketing, ideally in an omnichannel Direct to Consumer environment.
• Experience managing complex processes involving multicultural and international teams.
• Proficiency with CRM tools and loyalty programs.
• Flexible project management with strong adaptability in an international environment.
• Customer service mindset; Team spirit and collaboration; Change management ability; Excellent communication with the ability to persuade and inspire; Creativity and results orientation.

Compensation & Benefits

• CDI, full-time position based in Annecy, France with a focus on loyalty and customer engagement initiatives.