Medical Sales Representative

Medical Sales Representative at ISN Medical

Location: Lagos

Role Objective

• Drive demand generation and sales growth within assigned territories through effective customer engagement, product detailing, territory management, and execution of sales activities.
• Build strong relationships with healthcare professionals and facilities, gather market intelligence, and consistently achieve sales and customer coverage objectives while upholding company values and compliance standards.

Key Responsibilities & Metrics

• Drive Revenue Growth and Territory Performance: Achieve assigned sales targets by effectively promoting products, converting prospects into active customers, driving repeat purchases, and ensuring product availability within assigned territories. Support market penetration by expanding customer reach and maximizing opportunities within key accounts.

Metrics:

• Monthly sales target achievement (%)
• New customer recruitment
• Active customer rate
• Repeat purchase rate
• Product availability across assigned accounts
• Territory sales growth

Desired Outcome:

• ≥100% achievement of monthly sales target
• 100% achievement of new customer recruitment target
• ≥90% active customer retention rate
• ≥95% product availability within assigned accounts
• Positive month-on-month territory growth

Customer Engagement & Call Effectiveness:

• Develop and maintain strong professional relationships with healthcare professionals and key decision-makers through structured customer visits, quality scientific discussions, customer profiling, and effective territory coverage.

Metrics:

• Calls/Visits per day
• Customer coverage rate
• Customer profiling completion
• Target call frequency achievement
• Number of product presentations/detailing sessions

Qualifications

• Bachelor's Degree in Medical Laboratory Science Biochemistry Microbiology Biological Sciences Pharmacy Other relevant Life Science disciplines 2-5 years' experience in Medical, Pharmaceutical, Diagnostics, Laboratory, Healthcare Equipment, or Healthcare Services Sales.
• At Least 2 years of experience in Clinical Sales to Doctors and working with healthcare facilities
• Experience with a major distributor or multinational Track record of winning new accounts (especially clinics and hospitals)
• Demonstrated track record of achieving or exceeding sales targets.
• Experience managing hospitals, laboratories, clinics, specialist centers, and healthcare professionals. Experience conducting product presentations and scientific detailing.
• Experience in ophthalmology space will be an added advantage.

Must have skills:

• Sales Skills
• Prospecting Lead Generation Pipeline Management
• Account Management
• Consultative Selling
• Objection Handling Closing Techniques
• Key Account Management
• Digital Skills: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, CRM Systems, Virtual Meeting Platforms
• Communication Skills
• Presentation Skills
• Scientific Detailing
• Business Writing
• Stakeholder Engagement.

Application Closing Date

Not Specified.