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Media & Streaming Content Strategist

HelloRache
Plano, Texas, United States
Hybrid

About this role

About the Role Own the end-to-end content strategy for YouTube, podcasts, and live/streaming formats, from idea to publish. You’ll shape original show concepts, hooks, and formats to grow a high-velocity audience of traders while collaborating with Marketing to align with brand campaigns. What You'll Do

  • Own long-form and streaming content strategy end-to-end: YouTube, podcast, and live/streaming formats, from idea to publish
  • Be the primary source of new content ideas: series concepts, one-off formats, trending hooks, and franchises worth repeating
  • Build and manage a content calendar that maintains a consistent, high-quality cadence across every channel
  • Develop original show formats that give traders a reason to subscribe, not just watch once
  • Own the virality lens on every piece of content: the hook, the thumbnail, the title, the first ten seconds
  • Partner with Marketing leadership to align content strategy with brand campaigns and launches
  • Own production logistics: booking guests, scripting or outlining episodes, coordinating recording, and managing editors/producers
  • Translate complex trading concepts into engaging content
  • Track channel performance (watch time, retention, subscriber growth, shares) and kill what's not working fast
  • Stay plugged into creator trends and competitor channels to catch emerging opportunities What We're Looking For
  • A track record of generating content ideas and formats that performed or went viral, ideally in fintech, trading, gaming, or creator-economy
  • Strong instincts for what makes content spread: hooks, pacing, thumbnails, titles, and first minutes
  • Comfort owning production end-to-end: booking, scripting, shooting/recording, and working with editors to ship
  • Genuine interest in trading, markets, or prop firm culture
  • Speed without sacrificing quality; able to operate in a fast-moving, high-volume environment
  • Comfort being on camera or mic yourself, or directing others
  • Thrive-in-chaos mindset; scale-down priorities, the best idea wins in a small team Nice to Have
  • Experience hosting or producing a podcast, YouTube channel, or livestream
  • Video editing or motion graphics skills
  • Knowledge of futures trading or funded trading
  • A track record of content that has gone viral, with numbers to back it up Compensation & Benefits
  • Ground-floor opportunity to build the entire streaming and content strategy
  • Startup-speed culture with real ownership and accountability
  • Competitive compensation and benefits

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