Media Services Consultant

Our Client

Our client, a PR & Communications strategy company, seeks to employ a Media Services Consultant. The Media Services Analyst supports the development, planning, execution, management and measurement of media and digital media solutions for the company’s clients.

Key Responsibilities

• Develop media plans and recommendations based on client objectives, target audiences, budgets and campaign requirements.

• Identify appropriate traditional, digital, social, broadcast, print, outdoor and other relevant media channels.

• Conduct audience, market and media landscape research to inform channel selection and campaign strategy.

• Translate client briefs into clear media objectives, strategies, timelines, deliverables and KPIs.

• Recommend media opportunities, platforms and partnerships that strengthen client visibility and campaign impact.

• Plan, coordinate and monitor

• digital media campaigns across social, websites, digital publications, search

• and paid media channels.

• Work with creative and account

• teams to ensure digital assets meet campaign objectives, specifications,

• timelines and platform requirements.

• Support setup, optimisation and

• monitoring of paid digital campaigns where applicable.

• Monitor performance and

• recommend adjustments to improve reach, engagement, traffic, conversions and

• other agreed outcomes.

• Stay current with changes in

• digital platforms, algorithms, audience behaviour, advertising formats and

• emerging opportunities.

• ​Coordinate media buying, booking, placement and scheduling in line with approved media plans and budgets.

• Source, evaluate and maintain relationships with media houses, publishers, platforms, influencers and other media vendors.

• Obtain and compare media rates, packages, inventory and commercial opportunities.

• Coordinate placements and ensure agreed deliverables are executed accurately and within approved timelines.

• Track media spend, placements, deliverables and documentation and escalate discrepancies promptly.

• Support negotiations with media vendors and contribute to securing favourable rates, value-adds and placement opportunities.

• Support media outreach and relationship-building activities for client campaigns and corporate communications programmes.

• Identify relevant journalists, editors, publications, broadcasters, digital platforms and other media stakeholders.

• Support press release distribution, media pitching, interview opportunities, media monitoring and coverage tracking.

• Maintain an up-to-date media database and record of relevant media contacts and opportunities.

• Monitor relevant conversations and emerging media opportunities that may benefit clients.

• Conduct daily and periodic monitoring of client coverage across traditional and digital media channels.

• Track reach, impressions, engagement, sentiment, share of voice, traffic, conversions and other relevant metrics.

• Prepare clear and timely media performance reports, dashboards and campaign summaries.

• Analyse campaign results against agreed KPIs and identify trends, gaps, risks and opportunities.

• Translate media data into practical recommendations for future campaigns and client outcomes.

• Work closely with account and client service teams to understand client businesses, priorities, audiences and communication objectives.

• Participate in client meetings, strategy sessions, campaign reviews, pitches and presentations where required.

• Respond promptly and professionally to client media-related requests and follow through on agreed deliverables.

• Communicate timelines, dependencies, risks and required client inputs clearly.

• Maintain accurate records of client briefs, media plans, approvals, campaign activity, reports and correspondence.

• Coordinate with Brands & Corporate, Creative Services, Digital PR, Public Affairs and other relevant company teams to deliver integrated campaigns.

• Develop campaign timelines, media schedules and execution trackers.

• Identify execution risks early and escalate issues with appropriate recommendations.

• Ensure media deliverables meet agreed quality standards, client requirements and the company's processes.

• Contribute to new business pitches, proposals, tenders and strategic presentations by developing media strategies and recommendations.

• Identify potential media-led opportunities within existing and prospective client accounts.

• Support development of new media products, packages and commercial opportunities.

• Contribute to revenue growth through additional media services, campaign extensions and cross-selling opportunities.

• Continuously build knowledge of the media, advertising, digital marketing, PR and communications landscape.

• Monitor competitor activity, industry developments, emerging media platforms and audience behaviour.

• Participate actively in the company's learning and development activities.

• Carry out other duties reasonably assigned by Management in line with the requirements of the role.

Requirements

• Bachelor’s degree in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Communications, Media Studies, Business Administration or a related discipline. Relevant professional qualification or certification in media, advertising, digital marketing, communications or public relations is an advantage.

• At least 5-7 years of relevant experience in media services, media planning/buying, digital marketing, advertising, PR, communications or a related client-service environment.

• Demonstrable experience supporting or managing media campaigns across digital and/or traditional channels.

• Experience working with media vendors, publishers, platforms, agencies or corporate clients is preferred.

• Working knowledge of digital analytics, social media analytics and campaign reporting tools.

• Strong proficiency in Microsoft Office/Google Workspace; familiarity with media buying, monitoring, social media management, analytics, advertising or CRM platforms is an advantage

• Technical Skills

• Google Analytics and digital reporting tools.

• Meta Ads Manager and other paid social advertising platforms.

• Google Ads and search advertising fundamentals.

• Social media management and scheduling platforms.

• SEO and digital audience analytics.

• Media monitoring and social listening tools.

• Excel/Google Sheets for campaign reporting and analysis.

• Understanding of reach, impressions, CPM, CPC, CTR, engagement, conversion and ROI.