Media Relations Senior Manager

About the Role Accenture Song is seeking a dynamic Media Relations Senior Manager to lead strategy, execution and coordination of a comprehensive media relations program. You will shape media coverage for Accenture Song’s functions (Design, Marketing, Commerce, Service) and support executive visibility across the business. You will also drive executive positioning for Accenture’s CMO and CCO leveraging media, social channels, speaking engagements and awards, and manage the media relations team. What You'll Do

• Partner with the business to translate goals into a global media strategy for Accenture Song.
• Create and manage the global media strategy and execute with Song’s media team.
• Collaborate with geography, industry, and marketing teams to develop themes, messaging and an editorial calendar for thought leadership and launches; manage potential news conflicts.
• Conduct media audits, reporting and briefing materials; establish executive positioning platforms; coach spokespeople.
• Drive content pipeline for media relations across client case studies, research and thought leadership; monitor competitive landscape and share of voice; report results using Meltwater and other tools.
• Conduct market/competitor/influencer research to inform positioning and external plans.
• Lead awards/rankings applications and promote wins.
• Build and maintain strong relationships with key journalists and peers; work with industry marketing to amplify social media initiatives for leadership.
• Ensure industry media initiatives align with strategic business objectives for Accenture. What We're Looking For
• Based in an Accenture office; willing to travel ~10%.
• Bachelor's degree or equivalent; 12+ years in PR/corporate communications with tech, thought leadership and content PR.
• Strong relationships with business, industry and trade press; ability to leverage social media to augment programs.
• Global perspective, quick learner of tech ecosystem; ability to partner with and influence executives; strategic counseling to senior leadership.
• Demonstrated leadership, teamwork and collaboration; experience with media measurement tools and storytelling. Nice to Have
• Natural storyteller who can connect Accenture capabilities with audience needs.