About this role
Job title: Media Planning Executive
About the Role As a Media Planning Executive at Dentsu, you will blend strategy, insights, and media expertise to drive business growth for clients. You’ll collaborate with internal teams to deliver day-to-day strategic work, guiding ideas from insight to activation across digital, social, and offline channels. You’ll analyze data to uncover audience behaviors and translate business objectives into actionable, measurable media plans.
What You'll Do
- Assist in developing and optimizing media plans across digital, social, and offline channels.
- Collaborate with internal teams to deliver day-to-day strategic work for clients, ensuring smooth execution from planning through activation.
- Deliver a point of view around client business, category, culture, and consumer by compiling, analysing, and interpreting data from various research sources (proprietary, syndicated, or client-provided).
- Repurpose and adapt agency thought leadership for clients, and contribute to the creation of new thought-leadership materials.
- Brief internal teams and external media partners for ideation; lead and steer brainstorming sessions where needed.
- Keep a pulse on emerging media channels and partners — especially within the digital landscape — and identify how they can be leveraged in client strategies.
- Support planners and managers with campaign forecasting, budgeting, and performance reporting.
- Conduct research on market trends, audience behaviours, and competitor activities to inform strategy and planning.
- Monitor live campaigns to ensure alignment with planned objectives and KPIs.
- Mentor and support junior team members, fostering collaboration and continuous learning.
What We're Looking For
- 1–2 years of experience in media planning, communications, or digital marketing.
- Strong analytical, organizational, and communication skills.
- Proficiency in Excel, PowerPoint, and reporting or planning tools.
- A passion for understanding audiences and using insights to guide media decisions.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- High attention to detail and a proactive attitude toward learning and growth.