Media Planning Analyst

Job title: Media Planning Analyst

Hybrid

Media Planning Analyst

Washington, DC, United States

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Job description

Company and benefits

Job ID

2026-7601

Date posted

07/31/2026

Department Business Strategy & Operations

Salary

72,000.00 - 80,000.00 Yearly

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Media Planning Analyst plans, organizes, implements, and evaluates assigned projects. Determines resources needed, tracks budgets, collaborates on scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact. Coordinates with colleagues and internal and external stakeholders to ensure successful coordination and execution of projects. Collaborates with management to identify opportunities to streamline processes and to develop new procedures that support the business unit/department.

Responsibilities

• Oversees the day-to-day planning and execution of events, consumer experiences, or other projects and their related communications plans. Leads the development and maintenance of all project planning, management tools, and practices including, project charters, timelines, budgets, risk assessments/mitigation plans, and communications plans. Contributes to project planning, budgeting, and overall strategy. Determines resource needs and monitors budget against projects and departments.
• Organizes project teams and leads internal and external team members to deliver on project goals. Works with the team to continually optimize department workflows and standard practices. Supports training of staff on project management tools and best practices.
• Provides project management, including coordinating activities of overall project, tracking progress against milestones and other performance indicators, and preparing reports. Coordinates with others, internally and externally, to ensure integration into department overall projects. Tracks, analyzes, and reports project progress to stakeholders and leadership.
• Identifies and develops new procedures and processes to support the organization and project implementation. Ensures effective change management occurs throughout course of project.
• Works with the team to continually optimize department workflows and standard practices.
• Manages multiple events or projects simultaneously at different stages of the project lifecycle, while coordinating with other colleagues on the team to ensure integration into department overall projects.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Project Management, or a related field.

• Experience in media planning, project coordination, marketing, event management, internships, or related business environments.

• Knowledge of project management principles, including project planning, scheduling, budgeting, resource allocation, and milestone tracking.

• Strong organizational skills with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

• Excellent verbal and written communication skills, with the ability to collaborate effectively with internal teams, external partners, and stakeholders.

• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and Outlook, with the ability to create reports, presentations, and project documentation.

• Strong analytical and problem-solving skills, including the ability to track project progress, analyze data, identify risks, and recommend process improvements.

• Experience or familiarity with project management and collaboration tools such as Microsoft Project, Asana, Monday.com, Smartsheet, Jira, or similar platforms is preferred.

• AARP will not sponsor an employment visa for this position at this time.

• Additional Requirements

• Regular and reliable job attendance

• Effective verbal and written communication skills

• Exhibit respect and understanding of others to maintain professional relationships

• Independent judgement in evaluation options to make sound decisions

• In office/open office environment with the ability to