About this role
About the Role Heartbeat is seeking a Media Planner to join our healthcare marketing team. With 2-3 years of experience in media planning, you’ll help craft and optimize multi-channel campaigns for healthcare brands and work with pharma clients when needed. What You'll Do
- Contribute creative input throughout campaign development and ongoing optimization.
- Present ideas clearly and gain consensus and support from stakeholders.
- Maintain high energy and initiative to explore, conceive, and implement new processes and workflows.
- Work independently while contributing to team goals. What We're Looking For
- 2-3 years of experience in media planning with a foundation across multiple channels.
- Working knowledge of 3rd party software: DoubleClick, MRI, Nielsen suite.
- Understanding of CPM, CPC, CPA, and CPL buying models.
- Proficiency in Microsoft Excel and PowerPoint.
- Experience working with pharma clients preferred.
- Knowledge of advertising industry terminology and mechanics.
- Strong negotiation, organizational, and multi-tasking skills.
- Superior communication skills.