About this role
Job title: Media Operations Specialist
About the Role
The Media Operations Specialist translates media plans into executable trafficking sheets and ensures accurate campaign setup across platforms. They test and validate campaign execution, verifying creative assets, tracking pixels, and platform configurations. The role collaborates with media planning, analytics, creative, and agency partners to troubleshoot and optimize performance.
What You'll Do
- Trafficking & Execution Support: Develop and manage detailed trafficking sheets; ensure all campaign components (creative assets, URLs, tracking tags) are correctly assigned and formatted; work with agency partners to confirm trafficking details and troubleshoot setup issues.
- Platform Setup & Quality Assurance: Validate campaign setup across media platforms; conduct pre-launch testing of pixels, conversion tracking, and attribution; monitor initial launches for accuracy and flag discrepancies.
- Process Management & Documentation: Create and maintain standard operating procedures for trafficking, setup, and troubleshooting; develop process checklists to ensure accuracy and consistency across campaigns; provide ongoing recommendations to improve workflow efficiency.
- Cross-Functional Collaboration: Partner with the media planning team to ensure smooth execution of campaign strategies; work closely with analytics teams to ensure accurate data tracking and measurement; collaborate with creative teams to confirm asset specifications and deployment timelines.
What We're Looking For
- Bachelor's Degree; 3+ years of experience
- Proficiency with major media platforms (Google Ads, Meta Ads, DSPs, CM360, etc.)
- Experience with tagging and tracking tools (Google Tag Manager, Floodlight tags, UTM parameters, etc.)
- Strong analytical mindset to troubleshoot and validate campaign data accuracy
- Excellent written and verbal communication skills for documentation and partner coordination
- Process-oriented with the ability to follow structured workflows and create efficiencies
- Technical expertise with media platforms, tagging structures, and tracking methodologies
- Attention to detail in trafficking, setup, and execution
- Problem-solving skills to diagnose and resolve technical issues
- Collaboration across teams and strong project management to manage multiple campaigns
- Travel: Ability to travel (by car and/or airplane) when necessary
Compensation & Benefits
- The starting rate is $50,000 to $60,000 annually. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
- ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs. Details on benefits at: jobs.cancer.org/benefits.
- We are an equal opportunity employer.