Media Manager

The Media Manager is accountable for creating best-in-class, strategic and integrated media campaigns for Sony Pictures film releases across theatrical and home entertainment. This individual will work closely with their respective Media Director and VP in campaign development, execution, creative ideation, in-house/agency communications, and the onboarding of new technology and processes. The expectation for the Media Manager is that they will have an intimate holistic knowledge of their assigned Media Campaigns, and because of this, they will be able to support the Director of Media across every element of each campaign. This includes working in collaboration with the internal media team, the internal performance media group, cross-functional marketing teams, the media agency and outside third parties, including publishers, networks, promotional outlets, audience platforms, and data & technology partners. They will also be responsible for helping the Director and VP create presentations for internal marketing management as well as external filmmakers. In addition, they will be responsible for funneling daily feedback and insights to the media agency, providing campaign performance reporting and analysis, managing film budgets, working alongside Operations to incorporate creative rotations, and implementing daily campaign optimization recommendations.

Responsibilities

• MEDIA PLAN EXECUTION: Manage the comprehensive media plan and creative deliverables (including digital, broadcast, radio, OOH, etc) to make sure they are planned and delivered based on given strategy parameters and are executed and optimized throughout the life of the campaign. CRAFTING & PRESENTING: Design and deliver visually compelling presentation decks for media campaign strategies and tactics tailored for senior management, internal marketing teams, and external stakeholders. Prepare and present detailed media briefs to internal teams/agency partners. Create additional decks as needed to present media POVs across the media landscape. CAMPAIGN STRATEGY: Develop integrated campaign strategy (including target audience, flighting, data strategy, etc.) and identify media partnerships and custom promotional ideas that deliver against defined parameters across the full life cycle of a film (from theatrical all the way through home entertainment). AGENCY RELATIONSHIP: Collaborate with the media agency by participating in regular planning sessions, sharing research and relevant film updates, conducting brainstorm sessions, providing feedback on each campaign’s media plan, and helping manage deliverable and deadline expectations. BUDGETS & BILLING: Keep track of weekly budgets for theatrical and home entertainment campaigns, pre, during, and post flight. Communicate with internal finance teams on monthly campaign spending and with agency finance team on campaign billing on a monthly basis. Pull PO#s as