Media Buyer and Planning Manager

Media Buyer and Planning Manager

Location: Ikeja, Lagos Reports to: Director of Business Work Mode: On-site

Role Summary

• Responsible for developing media strategies, planning, buying, and implementing campaigns across Traditional and Digital channels to deliver maximum ROI for clients.
• The ideal candidate must have vast experience in media procurement, negotiation and vendor management.

Key Responsibilities

• Develop media strategies, media plans, and budget allocation across TV, Radio, OOH, Print, Digital, and Influencer channels.
• Lead end-to-end media procurement process sourcing, negotiation, buying and securing best rates, added values and prime placements from media vendors.
• Manage large media budgets with strong focus on cost efficiency, cost saving and value optimization.
• Manage vendor pre-qualification, evaluation, contracting and post-campaign reconciliation.
• Analyze market data, audience insights (MPS, GeoPoll, etc.), and competitor activities to inform planning.
• Oversee campaign execution, monitoring, optimization and reporting.
• Build and maintain strong relationships with media houses, vendors and publishers.
• Prepare and present media plans, performance reports and post-buy analysis to clients.
• Supervise Media Executives and ensure timely delivery of all media tasks.

Requirements

• B.Sc. / HND in Marketing, Mass Comm, Advertising, Procurement or related field.
• 3-5 years proven experience in media buying & planning in a media/advertising agency.
• Must have vast experience in media procurement, vendor sourcing, negotiation and cost management.
• Strong knowledge of traditional and digital media landscape in Nigeria.
• Proficiency in media planning tools and Excel.
• Excellent negotiation, analytical, and client management skills.
• Must be able to work under pressure and meet deadlines.

Application Closing Date

13th October, 2026.

Industry: Advertising/Media