About this role
About the Role Mindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. We’re seeking a data-driven media analytics professional to monitor and analyze campaign performance across paid media channels, develop recurring reports and dashboards, and uncover opportunities to drive client growth through analytics. What You'll Do
- Monitor and analyze campaign performance across paid media channels
- Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries for internal stakeholders and clients
- Track KPIs including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics
- Ensure accuracy and consistency of campaign data across platforms
- Identify trends, patterns, and opportunities within campaign and customer data
- Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media
- Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives
- Utilize analytics and reporting tools to gather, organize, and interpret campaign data
- Maintain reporting templates and dashboards to improve efficiency and consistency
- Support client meetings with performance updates and analytical insights when needed
- Present findings and recommendations in a clear, concise manner to internal and client stakeholders
- Support data integration efforts between media platforms, CRM systems, and analytics environments
- Evaluate historical campaign performance to support future planning decisions
- Contribute to forecasting, budget allocation, and performance modeling exercises
- Help validate media plans against campaign objectives and business goals What We're Looking For
- Bachelor's degree in Marketing, Advertising, Business, Statistics, Economics, Communications, or a related field
- 3–5 years of experience in media analytics, digital marketing, advertising, marketing research, or a related discipline
- Experience working in an advertising agency or relevant brand environment
- Familiarity with media platforms such as Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk, or similar