Media Analyst

Media Analyst

The individual in the role is required to conduct audience research and market analysis to produce insights used to inform channels content.

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Key Deliverables

Deliverables

Specific Tasks and Outcomes

Quality Data Analysis

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Jobs

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Stream Channels

Obtaining information, check for accuracy and analyse data to produce insights .

Research Operations

Receiving research requests from Research Manager or to obtain audience insights on certain requests.

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Performing audience and content research, analysis and interpretation for e.tv, Openview and eNCA regarding their target markets, content selection, scheduling trends, and interactive media environments providing insights for strategic decisions.

Conducting competitor analysis to stay abreast of competitors and understanding viewership trends.

Conducting research to support production team’s requirements and providing feedback on programme audience performance.

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Have an understanding of Local programming and content.

Presenting findings to stakeholders, educating and providing insight about the SA Media Landscape.

Have an understanding of the TV Landscape including the difference between Pay TV and Non-Pay TV (Free to Air)

Binge Hit Series

Understanding the needs of the organization to ensure that research is tailored and relevant to deliver valuable insight.

Reporting

Providing reports on content performance and audience trends across the groups, showing a high level of numeracy and analytic ability.

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Distributing research results reports

Key Performance Indicators

Performance Criteria

Key Performance Indicator 1

Updating TAMS data on a daily basis

Key Performance Indicator 2

Checking data accuracy, analyse data and produce reports

Key Performance Indicator 3

Performing content and audience research and trends across eMedia Channels.

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Key Performance Indicator 4

Conducting competitor analysis to stay abreast of competitor movements.

Key Performance Indicator 5

Presenting findings to stakeholders, educating and providing insights about the SA media landscape.

Key Performance Indicator 6

Understanding the needs of the organization, ensuring that research is tailored and relevant to deliver valuable insight.

Key Performance Indicator 7

Providing reports on content performance and audience trends across the groups.

Requirements

• A National Senior Certificate

• National Diploma – Marketing/Statistics/Media Studies

• A minimum of 2 years experience within a similiar role

• Outside Broadcast and Desktop Support Engineer

• Reference Number

• YFM067

• Department

• Y.fm

Description

• The individual in the role is responsible for ensuring seamless technical delivery of YFM’s broadcasts by managing outside broadcast engineering, desktop support, and technical production. This includes producing high-quality, youth-focused audio content, maintaining and safeguarding broadcast equipment, and providing reliable technical and IT support. The role also involves building and maintaining strong stakeholder relationships to enable smooth operations, innovation, and an enhanced listener experience.

• Outside Broadcast Engineering

• Conducting site visits/inspections at least one day prior to the Outside Broadcast to ensure that there is sufficient power, connectivity with studio and optimal location of intended broadcast.

• Transporting the Outside Broadcast van safely with all necessary equipment to and from the outside broadcast locations.

• Setting-up and testing of Outside Broadcast equipment at least two hours prior to broadcast time.

• Continuously monitoring the broadcast feed to ensure maximum audio quality.

• Striking down of the Outside Broadcast and ensuring safe handling of equipment.

• Setting up and monitoring all audio monitors, mix DJ CDJ’s and other equipment as and when required.

• Desktop Support

• Providing group and individual access to LAN as well as required resources.

• Registering new users and deleting old users.

• Assigning, changing and controlling end user passwords.

• Liaising consistently with group IT department.

• Creating and maintaining configuration files for client machines.

• Assigning users effective permission

• Installing and configuring standard workstation software.

• Installing department specific special applications.

• Installing antivirus software including monitoring and updating for clients

• Maintaining and supporting public folders.

• Monitoring and managing mail flow to external and internal destinations.

• Being able to provide support for the RCS or any other system.

• Being able to provide Office application support.

• Keeping a detailed record of all desktop support requests and queries.

• Being available 24/7 for any emergency callout or support requirements.

• Technical Production

• Recording, editing and mixing sound from various sources on a Mac based Digital Audio Workstation (DAW).

• Being completely familiar with YFMs line-up, including an understanding of the mind-set of every show and its presenters so as to produce promos and imaging to capture the essence of that particular show.

• Producing industry standard promotions and imaging products that are particularly suited to the youth market at which the station is aimed. These need to be produced efficiently and most importantly to deadline.

• Performing a producing role when recording voice artists for skits and audio montages.

• Dealing with show host requirements during live broadcasts (loading audio clips onto the on-air play out system) and working under time pressure.

• Being able to run the on-air desk efficiently during an outside broadcast.

• Maintaining his/her studio in working order.

• Keeping up with global industry standards when it comes to production.

• Consistently generating ideas and conceptualising with the on-air team.

• Equipment Care

• Being responsible and accountable for the broadcast equipment.

• Ensuring safe storage of all equipment whilst on-site and on office premises.

• Taking personal responsibility of equipment for YFM.

• Stakeholder Relationships

• Building, supporting and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Qualifications

• National Senior Certificate (NQF Level 4) – Essential

• National Diploma (NQF Level 6) in IT/Sound Engineering – Essential

Experience

• 1 year in IT Support (Office 365) – Essential

• 2 years in Outside Broadcasting / Live Sound Setup – Essential

• Drivers License – Essential

• Language Proficiency

• English – Intermediate

• Technology Proficiency

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) – Intermediate

• Technical / Job Specific Competencies

• Monitoring / Follow Up

• Accuracy / Attention to Detail

• Stress Tolerance

• Continuous Learning

• Direct Sales Account Executive

• Reference Number

• YFM065

• Department

• Y.fm

Description

• The incumbent in the Direct Account Executive role would be required to find new business, grow portfolio and client relationships and achieve monthly targets.

• Key Deliverables

• Revenue Growth and Sales Targets

• Meeting or exceeding sales quotas: Achieving specific sales targets (monthly, quarterly, yearly) in terms of revenue or the number of accounts closed.

• Upselling and cross-selling: Identifying opportunities to upsell existing clients or cross-sell additional products or services.

• New business acquisition: Securing new clients through cold calling, networking, and relationship-building efforts.

• Client Retention and Satisfaction

• Maintaining high client retention rates: Ensuring clients renew contracts or continue using services by providing exceptional service and value.

• Increasing customer satisfaction: Conducting regular check-ins and collecting feedback to ensure the clients’ needs are met, improving loyalty and advocacy.

• Strategic Account Planning

• Creating and executing strategic account plans: Developing plans for each key account to grow relationships, identifying expansion opportunities, and addressing potential risks.

• Regular account reviews: Conducting quarterly or bi-annual reviews with clients to assess performance and discuss future opportunities.

• Operational Efficiency and Reporting

• Maintaining accurate reporting: Keeping up-to-date records, tracking communications, opportunities, and pipeline activities. Pipeline to always have 3 times coverage to achieve monthly targets

• Managing time effectively: Prioritising accounts and ensuring timely follow-ups to avoid missed opportunities.

• Stakeholder Liaison

• Working closely with other departments: Collaborating with Marketing, Technical, Creative Solutions and Programming teams