About this role
We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth.
Key Responsibilities
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● Improve technical SEO and GEO readiness, including rendering, crawlability, indexing,
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structured data, and multilingual implementation.
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● Own tracking implementation and accuracy across front-end pixels, event firing, server-
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side tracking, and conversion APIs, including Meta CAPI.
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● Troubleshoot missing or duplicate events, validate event parameters, and ensure
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browser-side and server-side tracking work together correctly.
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● Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation,
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and reporting.
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● Establish reliable measurement across campaigns, customer journeys, conversions, and
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revenue.
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● Build repeatable marketing technology setups and launch standards for clients and
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white-label platforms.
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● Translate marketing needs into technical requirements, implement solutions directly, and
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work with engineering on larger fixes.
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● Document implementations and introduce ongoing checks to catch issues as products
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and campaigns change.
Requirements
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● Proven hands-on experience in MarTech, technical marketing operations, or a similar
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role.
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● Strong knowledge of GA4, Google Tag Manager, advertising pixels, server-side tracking,
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and CAPI.
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● Practical experience with Odoo CRM, marketing automation, and website-to-CRM
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integrations.
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● Understanding of technical SEO, JavaScript rendering, APIs, webhooks, and data
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layers.
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● Familiarity with consent management and privacy-aware tracking.
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● The ability to debug issues, validate fixes, and explain technical decisions clearly to
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marketing and engineering teams.
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● An ownership mindset: you spot problems, prioritize by business impact, propose
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solutions, and follow through.