Marketplace Ads Specialist

Marketplace Ads Specialist

Marketplace Ads Specialist – Paid Account Management Location: Noida (Work from Office) Drive advertising success for a portfolio of sellers — where your PPC expertise, playbooks and data-driven optimization help sellers grow profitably on Amazon. New Trends Commerce Private Limited is a Poddar Group Company with Amazon Investment. Our vision is to be the most trusted go-to-market partner for businesses, empowering them to establish and grow their digital ventures efficiently and cost-effectively — through a customer-focused approach, sales expertise, a high-performance culture, and tech-powered sales strategies. We provide end-to-end go-to-market solutions: identifying the right customer segments, data-driven sales strategies, sales training and automation, on-ground execution, and client retention. We hire and develop the best talent through rigorous hiring & talent management mechanisms anchored in our Leadership Principles. Our teams invent & reinvent for customers, simplify execution, and deliver the key inputs of the business with the right quality and at speed.

About the role

We are building a Paid Account Management business that helps sellers launch, grow and scale their online business. The Marketplace Ads Manager owns end-to-end ads management on Amazon for all sellers in the program — a portfolio of 80–100 sellers at any given time. This is an in-house expert role: you design the campaigns, run the optimizations, work directly with sellers on their advertising, and partner with Account Managers to make ads a growth lever for every seller.

Responsibilities

• 1. Own each seller's growth through advertising and the ads goals for every seller — end-to-end ads management for a portfolio of 80–100 sellers, planning, launching, managing and scaling campaigns across Sponsored Products, Sponsored Brands and Sponsored Display
• 2. Set up ads for every newly onboarded seller within defined timelines — account audit, campaign structure, keyword research, targeting and budget allocation
• 3. Optimize every account on a fixed weekly/fortnightly cadence — bid and budget management, keyword harvesting, negative targeting, wasted-spend reduction and budget pacing — to deliver each seller's ACOS, ROAS and sales goals with full budget utilization
• 4. Use ads platforms, bulk operations and automation tools to run the portfolio efficiently
• 5. Work directly with sellers on their advertising — ads plans, budget recommendations, performance reviews and query resolution — alongside the Account Managers
• 6. Partner with Account Managers on each seller's aligned growth plan — build the ads goals of the seller's Joint Business Plan (JBP) with the AM and deliver progress against them through the year
• 7. Champion seller success — identify sellers where ads investment can unlock growth, and drive budget and campaign expansion with sellers
• 8. Support the business development team with ads audits and inputs during seller pitches
• 9. Build the ads playbook for scale — standard campaign templates, category-level strategies, SOPs and checklists — so quality stays consistent as the portfolio grows
• 10. Publish ads performance reports on a monthly cadence — portfolio-level dashboards and seller-level summaries — and keep track of the latest trends in Amazon Ads, bringing them into the program

• Basic qualifications

• 1. 2+ years of hands-on Amazon Ads (PPC) experience managing multiple seller accounts — agency, SPN or seller-services background preferred
• 2. Previous experience of managing marketplace brands and sellers is mandatory
• 3. Proven command of Sponsored Products, Sponsored Brands and Sponsored Display — campaign structures, keyword research, bid strategies — and fluency with ACOS, ROAS, TACOS, CTR, CVR and CPC
• 4. Strong working knowledge of the Amazon Ads console and Seller Central; comfort building and uploading bulk sheets to manage campaigns at portfolio scale
• 5. Hands-on experience with ads automation and research tools such as Helium 10, Jungle Scout or similar tools
• 6. Experience handling sizeable monthly ad budgets across multiple categories
• 7. Excellent Excel and analytical skills
• 8. Strong written and oral communication; ability to explain ads performance simply to sellers and internal teams

• Must-have skills

• Amazon AdsSponsored ProductsSponsored Brands

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