About this role
Job Title:
Marketo Specialist / Marketing Automation Specialist
Job Description
Key Responsibilities
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Build, execute, and optimize email marketing campaigns in Marketo.
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Create and manage nurture programs, smart campaigns, landing pages, and forms.
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Maintain lead lifecycle management, lead scoring, and segmentation.
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Monitor campaign performance and provide reporting and insights.
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Ensure data quality and compliance with email marketing best practices.
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Integrate and troubleshoot Marketo with CRM platforms such as Salesforce or Dynamics 365.
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Support marketing teams with audience targeting and automation strategies.
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Develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.
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Required Qualifications
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2+ years of hands-on experience with Adobe Marketo Engage.
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Experience with marketing automation and email marketing.
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Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.).
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Experience with lead scoring, lead nurturing, and customer journey mapping.
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Strong analytical and reporting skills.
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Proficiency in Excel and marketing analytics.
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Preferred Qualifications
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Marketo Certified Expert (MCE).
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Experience with Salesforce integration.
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Knowledge of HTML/CSS for email templates.
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Experience with webinar and event marketing platforms
Location
PHL Makati City - SLC
Language Requirements:
Time Type:
Full time