About this role
Marketing Technology Specialist
Responsibilities
- Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio
- Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests
- Design front-facing elements of websites and email campaigns in alignment with brand identity
- Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success
- Expert administrator of all platform CMS and cross-platform integrations
- Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs
- Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production
- Other special projects, support roles, and tasks assigned as needed
- Some travel may be required (economy)
Qualifications
- 3+ years relevant working experience