About this role
Marketing Technology Specialist
Insomniac - Marketing Technology Specialist
locations
Calabasas, CA, USA
time type
Full time
posted on
Posted Yesterday
job requisition id
JR-91950
Job Summary
WHO ARE YOU? Do you enjoy dance music? Do you excel at marketing and the online tools that make it happen? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing technology. Is this you? Read on…
WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE Insomniac is looking for an enthusiastic and experienced Marketing Technology (MarTech) Specialist to join our growing team and play an integral role in the daily operations and improvement of Insomniac’s key digital marketing tools. This position will report to the Director, Marketing Technology and will work in-office at the Calabasas, CA location. This is not a remote position.
RESPONSIBILITIES
- Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio
- Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests
- Design front-facing elements of websites and email campaigns in alignment with brand identity
- Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success
- Expert administrator of all platform CMS and cross-platform integrations
- Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs
- Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production
- Other special projects, support roles, and tasks assigned as needed
- Some travel may be required (economy)
QUALIFICATIONS
- 3+ years relevant working experience