Marketing Tech Lead

Job Title: Marketing Tech Lead

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRU FRU, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

We’re looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’re proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’ve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

This unique role is designed for a versatile digital leader who thrives at the intersection of high-level program strategy and roll-up-your-sleeves execution. Without the drag of day-to-day BAU maintenance, you will spearhead end-to-end integration roadmaps, architect agile rollout strategies, and bridge global IT frameworks with local commercial needs to unlock exponential business growth.

What are we looking for

• Education & Experience: Bachelor’s degree in Engineering, Computer Science, Business Management, or a related field (MBA is a plus) with 5–7+ years of proven project/program leadership in Digital Technologies, MarTech, E-Commerce, or Enterprise Data.
• Balanced Technical Agility: Proven track record of orchestrating large-scale strategic roadmaps while retaining the hands-on proficiency to test workflows, configure systems, and troubleshoot data models directly.
• M&A & Integration Expertise: Demonstrated experience driving complex technology integrations within an M&A, IMO, or large-scale corporate transformation environment.
• MarTech & Sales Tech Acumen: Deep knowledge and practical implementation experience across core growth platforms, including DAM (Aprimo), PIM (Salsify), CMS (Acquia), CDP, MRM, and Revenue Growth Management (RGM) tools.
• Stakeholder Bridge: Exceptional communication and alignment skills, with proven success translating complex enterprise IT frameworks into agile business solutions for Marketing, Brand, and Sales leaders.
• Agile Execution: Strong mastery of Agile methodologies to prototype rapidly, iterate integrations, and manage dependencies and risk mitigation effectively.
• Nice-to-Have: Familiarity with emerging AI-enabled commercial tools, automated brand briefing systems, or Media Asset Management (MAM) platforms.

What will be your key responsibilities

• End-to-End Project Planning & IMO Enablement: Own the complete project lifecycle for flagship MarTech integration initiatives (Aprimo DAM, Salsify PIM, Acquia CMS), building master roadmaps, resource plans, and structured handovers to BAU teams.
• Hands-on Delivery & Agile Rollouts: Direct tactical execution by actively participating in system prototyping, environment configuration, workflow testing, and data validation to ensure swift, high-quality deployments.
• Cross-Functional Commercial Partnership: Partner closely with Sales and Marketing leadership to deploy integrated technology solutions that power omni-channel commercial execution and digital commerce.
• Global-to-Local Architecture Alignment: Serve as the strategic bridge between Global IT and local business units, leveraging Global Snacking frameworks while adapting and right-sizing tools to match the speed and agility of the Accelerator division.
• Regional & Brand-Specific Tech Initiatives: Drive dedicated business unit technology projects (e.g., Tru Fru’s MAM implementation), ensuring regional tools integrate cleanly with global marketing platforms and emerging tech like ODAI.
• Innovation & Growth Ideation: Lead discovery sessions to identify next-generation digital capabilities (such as AI enablement and automated creative briefing) while evaluating local technology requests against enterprise architecture.
• Risk Management & Continuous Improvement: Proactively identify architectural bottlenecks, resolve integration dependencies, and maintain fast feedback loops for continuous platform enhancement.

What can you expect from Mars

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting: USD 119,040.00 - USD 163,680.00

Commitment to Equal Employer Opportunities: All qualified applicants will receive consideration for employment in accordance with applicable law and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other category protected under federal, state, and local laws. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

A Note to Candidates Regarding AI Embracing AI as a vital skill for today and tomorrow, we welcome candidates to use AI to assist with your preparation as you engage with our recruiting process—from helping to perfect your CV/resume to using it to refine your interview skills. While AI can assist you, we expect that your ideas, responses, and demonstration of competencies throughout the recruitment process are authentically your own. We value genuine engagement and want to see the real you shine. At Mars, AI is here to support—not replace—the human connection at the heart of our recruitment process.

Note to Search Firms/Agencies: Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.

At Mars we are committed to creating an inclusive environment for all candidates and provide reasonable accommodation throughout the hiring process. If you require any accommodations during the application or interview process, please let us know. All requests for accommodations will be treated confidentially and will only be shared with those involved in the hiring process as necessary.

Benefits at a Glance:

• Industry competitive pay & bonus
• Learning and development support
• Tuition reimbursement
• Pet friendly offices