About this role
Marketing Strategist
Experience
- 8+ yrs
Location
Chennai, Tamil Nadu, India
Posted by Weekday clients & partners
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Marketing Strategist
CUBE84
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About the role
Marketing Strategist Do you know that marketing to a specific industry is a different job from marketing to everyone? Can you look at a GTM plan from a VP and say “this won’t work, here’s a better one”? Would you rather write the piece that matters than delegate it? Then, our Marketing Strategist role here at CUBE84 may interest you. In this gig, You decide what we say, and what we don’t You own positioning and messaging for everything we sell into our industry. This isn’t a tagline exercise. You decide what to say, to whom, and why it beats the status quo, whether that’s a competitor or a spreadsheet a team has run on for years. Every email, call script, deck, and post traces back to the story you built. You run the engine, channel by channel Email nurture by buyer role, BDR target lists and call scripts (you shape who they call and what they say, you don’t dial), enablement for Salesforce AEs, a recurring webinar program, peer-led roundtables, a leader-hosted podcast, and LinkedIn for both the company page and our leaders. You set the content cadence across all of it. Not every channel deserves equal effort every quarter. You decide where to double down, and you tell us which ones aren’t working. You’re the call before the big call, not after You’re senior enough to push back on a GTM idea with a better one. You shape what gets built, launched, and prioritized because you know the market better than the person asking. You turn a release into a reason to buy You own GTM for every launch, big or small. You decide which stakeholders need to know, what changes for them, how sales pitches it, which channels carry it, and what success looks like 90 days out. You make sales sound sharper than they would on their own You build battlecards, competitive teardowns, and objection-handling material for conversations with executive sponsors, IT, and procurement. You know where we win and where we don’t, and you say the second part out loud. You get fluent in an industry, fast You learn how the industry buys: the committees, the budget cycles, the politics. You track competitors and category shifts, and you feed what you learn into positioning, pricing conversations, and product priorities. You run a team of two like a team of ten You set direction and standards for your coordinator, who runs the content calendar, Pardot, events, and production. You write the pieces that matter most yourself, using AI to draft and scale, with your judgment on what ships. You keep product, sales, delivery, and content aligned, so strategy ends up as pipeline, not a document in a folder. What success looks like First 90 days: A positioning and messaging framework signed off by leadership. A two-quarter channel plan with cadence, owners, and targets. Refreshed BDR scripts and battlecards in use. Your first webinar or roundtable delivered. End of year one: Every channel on a steady cadence, or cut with a reason. A content calendar the team runs without you chasing it. A monthly report of marketing-sourced and influenced meetings, qualified opportunities, and pipeline, by channel. It’ll be awesome if you... Have 8+ years of B2B SaaS or product marketing experience, senior enough to advise VP-level stakeholders directly Have owned positioning, messaging, and GTM strategy for a product, not supported someone else’s (this one’s non-negotiable) Have built GTM for a specific vertical rather than a horizontal audience Have led product launches from strategy through cross-functional execution and post-launch measurement Have run a multi-channel program (email, events, content, social) with a small team and real pipeline targets Have built battlecards, competitive analysis, and pitch decks that sales teams actually used Have partnered with an outbound or BDR team on targeting and messaging Can turn market research into a point of view, not a SWOT template Are comfortable presenting strategy, pushing back in front of executives, and moderating a webinar on camera Use AI tools in your daily content work and know where they help and where they need a human edit
More awesome, if you have Higher education marketing experience, or a clear record of learning a new industry quickly Experience selling into multi-stakeholder buying committees Salesforce ecosystem experience A consultancy or services firm background, so you know how services and product pitches differ Experience shaping pricing or packaging decisions Experience managing or mentoring a junior marketer Hands-on Salesforce Marketing Cloud Account Engagement (Pardot)
Must-have skills
B2B SaaS marketingproduct marketingGTM
Good-to-have skills
higher education marketingmulti stakeholder buying committeesSalesforce ecosystem
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CUBE84 hiring for Marketing Strategist