About this role
Marketing Strategist, APS – China
The Marketing Strategist, China is responsible for developing and executing integrated B2B marketing strategies that accelerate business growth, strengthen brand credibility, generate qualified demand, and support long-term customer engagement within the Chinese market. This role serves as the strategic bridge between business unit objectives, sales priorities and marketing in the China-specific digital ecosystem, with a particular focus on WeChat.
The successful candidate will combine strategic marketing expertise with a deep understanding of China's digital landscape to develop customer-centric programs that build authority, nurture complex B2B buying journeys, and deliver measurable revenue impact.
What You Will Do
Strategic Marketing Leadership
- Develop and execute China digital marketing strategies aligned with regional growth objectives, business priorities, and market opportunities.
- Partner closely with sales and business units to prioritize strategic growth opportunities and translate business needs into integrated marketing programs.
- Drive alignment among global, regional, and local stakeholders to ensure strategic consistency while adapting for China market requirements.
- Support account strategies by identifying opportunities to expand Molex’s footprint within the region and digitally.
China Digital Ecosystem Strategy
- Lead the strategy and optimization of China's digital marketing ecosystem, including WeChat, WeCom, Video Channels, Mini Programs, and emerging digital platforms.
- Design and implement customer journeys, demand generation programs, and account-based marketing initiatives that drive engagement, lead conversion, and customer retention.
- Leverage CRM, marketing automation, and attribution tools to create integrated digital experiences and measure marketing impact across the customer lifecycle.
- Identify and scale new digital channels, technologies, and platform capabilities to expand reach, improve customer engagement, and support business growth.
Account-Based Marketing & Lead Generation
- Develop demand generation campaigns that leverage personalized content, targeted advertising, various assets and nurturing workflows.
- Build and optimize lead capture, lead nurturing, and conversion programs that support B2B sales cycles.
- Partner with sales teams to ensure alignment on leads, engagement activity and pipeline development priorities.
Analytics, Measurement & ROI
- Establish meaningful KPIs that measure marketing effectiveness, customer engagement, demand generation performance and business impact.
- Monitor and analyze activity performance, behavior and campaign ROI.
- Evaluate marketing performance data and track marketing influence throughout the customer journey.
- Deliver regular performance reviews and strategic recommendations to marke