Marketing Specialist
About this role
About the Role Yodo1's BiG (Brand in Games) division is seeking a Marketing Specialist who will own the day-to-day execution of marketing initiatives and help grow BiG as the leading platform connecting game developers with the world's biggest entertainment brands. You will drive marketing across China while ensuring messaging resonates with international audiences and partners, collaborating with licensing, BD, product, and leadership to generate leads and strengthen our brand. What You'll Do
- Plan and execute integrated marketing campaigns supporting BiG's licensing initiatives and strategic partnerships.
- Own BiG's marketing communications across China while supporting global campaigns and international audiences.
- Create and manage marketing calendars, campaign timelines, and content schedules.
- Build and maintain landing pages using WordPress or Webflow.
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