About this role
WHAT WE BELIEVE | HOW WE WORK
We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games—from anywhere in the world. We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off. We are driven by performance and we experiment often. We care about impact, not titles.
WHAT WE’RE LOOKING FOR
BiG (Brand in Games), Yodo1's IP licensing and strategic partnerships division, is looking for a Marketing Specialist who can own the day-to-day execution of our marketing initiatives while helping grow BiG as the leading platform connecting game developers with the world's biggest entertainment brands. This role is ideal for someone who combines strong execution with curiosity, creativity, and a global mindset. You'll be responsible for driving marketing initiatives across China while ensuring our messaging resonates with international audiences and partners. You'll work closely with licensing, business development, product, and leadership to execute campaigns that generate leads, strengthen our brand, and support our partnerships. You are: Ownership-driven. You don't wait to be told what to do- you proactively move projects forward and take responsibility for outcomes. Globally minded. You understand how to communicate with both Chinese and international audiences, adapting messaging without losing consistency. Focused on impact. You prioritize high-value work and understand the 80/20 principle. Performance-oriented. You enjoy testing ideas, measuring results, and continuously improving. Collaborative. You enjoy working across teams and helping others succeed. Curious. You constantly seek better ways to tell stories, reach audiences, and grow the business. Organized. You can manage multiple campaigns simultaneously while maintaining exceptional attention to detail. SMART. You communicate and execute in ways that are Specific, Measurable, Actionable, Relevant and Time-bound.
WHAT WE EXPECT
You will plan and execute integrated marketing campaigns supporting BiG's licensing initiatives and strategic partnerships. Own BiG's marketing communications across China while supporting global campaigns and international audiences. Create and manage marketing calendars, campaign timelines, and content schedules. Build and maintain landing pages using WordPress or Webflow. Manage HubSpot CRM, email campaigns, lead nurturing workflows, and reporting. Execute lead generation campaigns that support business development efforts. Coordinate webinar promotion, event marketing, ChinaJoy, Gamescom, GDC, and other industry activities. Develop social media content across LinkedIn, WeChat, and other relevant channels. Support PR announcements, case studies, partnership launches, and customer success stories. Work closely with Business Development to ensure marketing activities generate qualified leads and support commercial objectives. Track campaign performance and recommend optimizations using data and analytics. Help establish scalable marketing processes and best practices as BiG continues to grow.
You must have
3+ years of experience in B2B marketing, SaaS, gaming, licensing, or technology. Hands-on experience with HubSpot CRM, Marketing Hub, email automation, and reporting. Experience managing digital marketing campaigns from planning, content creation through to execution. Experience building and editing websites using WordPress, Webflow, or similar CMS platforms. Strong project management skills with the ability to independently own multiple initiatives. Excellent written and verbal communication skills in English. Native proficiency in Chinese (Mandarin) is highly preferred. Experience working with globally distributed teams. Strong analytical mindset with the ability to measure and optimize campaign performance. Passion for gaming, entertainment and emerging technologies.
You might have
Experience marketing within the gaming, licensing, entertainment, or IP industries. Experience with webinar production and virtual events. Familiarity with LinkedIn advertising, Google Ads, or Chinese digital marketing platforms. Experience producing thought leadership content. Knowledge of SEO, marketing analytics, and performance reporting. Experience supporting international B2B sales organizations.
WHAT WE OFFER
Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program. Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team. WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off. Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done. Ready to change the game for mobile game developers and build your career from anywhere?
Department
BiG (Brands in Games)
Remote status
Fully Remote
After two-plus decades of helping companies like Microsoft build businesses in strategic regions, James LaLonde and Henry Fong got together over a shared love of gaming to set their sights on a new challenge. In 2011, Yodo1 was born to help indie studios and solo developers simplify the long, complex process of scaling mobile games and make it easy to unlock rapidly-growing markets. Over the years, we cooked up a secret sauce for monetizing mobile games, first in China—then worldwide—with iconic titles such as Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads. So far, we’ve helped over 6,000 indie developers gen