Marketing Specialist, Urology and Critical Care & Surgery

Job title: Marketing Specialist, Urology and Critical Care & Surgery

Job Description

1. MARKETING KNOWLEDGE

Demonstrate excellent knowledge and understanding of those sectors of the market relative to the business to ensure the company’s products achieve their maximum potential.

Main Activities:

• Establish and maintain accurate overall market information relating to size, trends, selling prices and promotional programs.
• Evaluate economic trends and changes in consumer demand.
• Monitor and analyze competitors’ activities, highlighting its potential impact on the business.
• Gather and analyze market & sales data
• Generate reports on marketing and sales metrics
• Perform clerical and administrative duties as needed

2. MARKETING PLANS/ACTIVITIES

Develop and recommend for marketing plans to achieve optimum sales and profitability within company guidelines.

Main Activities:

• Develop and implement marketing plans which include sales/profit objectives, strategies, tactics, sales and promotional budgets.
• Organize promotional campaigns and coordinate all aspects of product advertising including new product launch.
• Ensure attendance at conferences for achieving maximum market exposure within the constraints of the promotional budget.
• Participate in the process of determining price and volume discount policies.
• Collaborate to generate digital and print advertising material
• Ideate and coordinate with the marketing design and content teams

3. NEW PRODUCT OPPORTUNITIES

Identify and communicate new product opportunities to management.

Main Activities:

• Develop a marketing proposal and/or plans for new products providing detailed market forecasts of volume, price and cost.
• Search, identify and implement continuously, product line consolidation/discontinuance programs.

4. TECHNICAL PRODUCT KNOWLEDGE AND TRAINING

Develop and maintain superior technical product knowledge and provide specialist training to sales staff and customers.

Main Activities:

• Develop and implement product training programs to ensure staffs are fully conversant with selling features and benefits of assigned products.
• Recognize and understand strengths and weakness of competitors’ products with specific relevance to company’s products within which training is being given.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

• Optional Skills

• Primary Work Location

• KOR South Korea - Seoul HQ

• Additional Locations

• Work Shift

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• Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

• Results driven

• Self-starter

• Strategic

• Collaborative

• Imaginative

• Adaptable

• Play Video

• Ready to make an impact?

• At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

• Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

• Hear from Our Associates

• "I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

• Jessica Pryor

• Senior Manager, HealthSight Marketing – San Diego, CA, United States

• "At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

• Fathul Munir Darosa

• Product Manager – Jakarta, Indonesia

• "There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

• Shannon Hillyer

• Sr. Dir., Global Customer Solutions

• "At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

• Inn Yuan Lai

• Product Manager, Specimen Management – Singapore, South East Asia

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