Marketing Specialist, Taiwan & Hong Kong

The Marketing Specialist is the execution and coordination engine of the Taiwan & Hong Kong marketing team. The role supports the implementation of marketing programs across both markets — developing and managing marketing assets and content, running the approval and logistics processes that keep programs moving, coordinating the marketing calendar and events, and supporting the digital and lead-generation funnel. The role also provides hands-on support to project owners across the team on whichever initiatives are live in a given quarter. It is a broad, fast-moving role for someone with strong coordination and implementation skills, a customer-oriented mindset and a collaborative approach.

Key Responsibilities

• In this role, you will…

• Marketing assets & content — Taiwan and Hong Kong

• Develop, localize and adapt practice and consumer marketing assets and content for both markets — in-clinic materials, practice toolkits, sales aids, EDMs, social content and video editing.

• Manage the marketing asset library and tracker: inventory, language versions, approval and expiry status; ensure only current, approved materials are in circulation.

• Own the approval process end to end, including Bynder submission and routing through marketing, clinical, legal and regulatory reviewers, and ensure all content receives the required approvals before release.

• Act as the local point of contact for brand, copy and compliance questions on marketing materials.

• Marketing operations & logistics — Taiwan and Hong Kong

• Run marketing logistics for both markets: printing and production, inventory and replenishment, and cross-border movement of materials and premiums.

• Manage vendors and agencies — briefing, quotations, timelines and quality control — and support the purchase-to-pay process, and invoice follow-up.

• Own the TW/HK marketing calendar: consolidate campaigns, launches, events, KOL activities and training into one master view, and flag conflicts and dependencies early.

• Maintain marketing process documentation so recurring workflows are repeatable across both markets.

• Program, event & digital execution

• Support planning and on-site delivery of marketing events and programs — doctor forums, seminars, workshops, product launches, iTero Day, trade shows and KOL activities — including logistics, registration, budget tracking and post-event reporting.

• Support execution of digital marketing programs: website and landing page updates, Doctor Locator accuracy, EDM deployment, social and paid media asset trafficking, and coordination with agencies and the regional consumer marketing team.

• Work with IT and the regional team on web-based practice development tools and coordinate local rollout and doctor adoption.

• Support local teams on in-market execution to drive adoption and utilization of marketing tools and assets.

• Leads & patient concierge — Taiwan

• Manage the local consumer lead flow: monitor volume and source quality, ensure timely handling and routing, and report on conversion from lead to booked appointment to first case.

• Provide patient concierge coverage across phone, LINE, email and chat — qualifying intent and booking appointments with Invisalign providers — with priority on high-intent leads.

• Improve concierge efficiency through templated responses, automation, LINE@ flows and agency support so manual handling time declines over time.

• Project & team support

• Provide hands-on support to project owners across the marketing team on live initiatives — for example the NDO program, new product launches, sales enablement, market research — contributing materials, coordination, tracking and reporting rather than owning the program.

• Take on other marketing duties as assigned, in line with business priorities.

Skills, Knowledge & Expertise

Qualification -

• A Diploma or Bachelor's degree with a minimum of 2–3 years of marketing or equivalent experience. Consumer, healthcare or medical device experience is an advantage.
• Strong implementation skills, excellent execution and attention to detail.
• Highly organized in managing and coordinating multiple projects across two markets, with the ability to balance competing deadlines.
• Working knowledge of digital marketing (website, EDM, social, paid media, lead funnels) and of digital asset management platforms such as Bynder.
• Comfortable with data — able to build and interpret performance reports and act on what they show.
• Proficient in MS Office; basic design and video editing capability (Canva, Adobe Creative Suite or equivalent) is an advantage.
• Good interpersonal and problem-solving skills; able to adapt and respond to different stakeholders.
• A fast learner, self-motivated, able to work independently in a fast-paced and rapidly evolving environment.
• Fluent in Mandarin Chinese and business-level English. Cantonese and Traditional Chinese written proficiency is an advantage.

Relationships

• Reports to the Associate Marketing Director, Taiwan & Hong Kong.
• Collaborates with APAC professional and consumer marketing, digital, clinical education, sales training and IT teams.
• Partners with local sales, clinical and customer support teams, and supports project owners within the TW/HK marketing team.
• Works with Legal, Regulatory Affairs and Compliance on asset approvals.
• Manages agencies, printers, production houses, logistics providers and event vendors.