Marketing Specialist (Intermediate & Senior)

Section: About the Role Cavista is seeking Intermediate and Senior Marketing Specialists to develop and execute integrated marketing strategies that strengthen brand awareness, generate qualified leads, and drive revenue growth.

Key Responsibilities

• Develop and execute marketing campaigns across digital, social media, email, events, and partnerships.
• Manage and optimize SEO/SEM, PPC, social media advertising, and email marketing campaigns.
• Analyze market trends, customer insights, and competitor activities to inform marketing decisions.
• Collaborate with creative, product, and leadership teams to align marketing with business goals.
• Plan and execute events, webinars, and conferences.
• Track campaign performance, report KPIs, and optimize ROI.
• Lead content strategy and maintain consistent brand messaging.
• Use Google Analytics, Google Ads, Meta Ads Manager, and SEO tools to measure performance.
• Support PR, media engagement, and corporate communications.
• Monitor industry trends and emerging marketing technologies.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• 4–6+ years of digital marketing experience, preferably in the technology industry.
• Proven experience delivering successful, data-driven marketing campaigns.
• Strong knowledge of SEO, SEM, PPC, social media, email, and content marketing.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar tools.
• Strong analytical, communication, project management, and organizational skills.
• Ability to collaborate with teams and manage multiple initiatives.
• Experience with marketing automation platforms such as HubSpot or Marketo and CRM systems such as Salesforce is an advantage.

Benefits

• Competitive compensation and health and wellness programs.
• Paid time off, including vacation days, holidays, and birthday leave.
• Professional development and leadership support.
• Collaborative environment with opportunities to contribute to a global technology brand.