Marketing Specialist

About the Role The Marketing Specialist supports the execution of integrated marketing initiatives that strengthen the Greater Austin YMCA brand, increase awareness, drive participation, and enhance the member experience. This role brings marketing strategies to life through campaign execution, event marketing, content creation, project coordination, and in-center marketing support. Working with the Marketing team and cross-functional partners, ensures initiatives are executed on time, on brand, and with a high level of quality across digital, print, community, and in-center channels. What You'll Do

• Execute integrated marketing campaigns across digital, print, social media, email, community, and in-center channels.
• Support marketing initiatives that drive awareness, participation, member engagement, and retention.
• Coordinate campaign timelines, deliverables, approvals, and production schedules.
• Assist with campaign launches, implementation, and post-campaign evaluations.
• Support marketing for community events, center events, seasonal promotions, and special initiatives.
• Coordinate the development and distribution of marketing materials that support successful event execution.
• Coordinate signage, promotional items, and event resources.
• Partner with internal stakeholders to help deliver a consistent member experience before, during, and after events.
• Create, schedule, and publish organic social media content across organizational channels.
• Capture photography and short-form video highlighting YMCA programs, members, staff, volunteers, and community impact.
• Identify opportunities to tell compelling stories that advance the YMCA brand and mission.
• Monitor social media engagement and support community management, as appropriate.
• Coordinate production, distribution, and installation of in-center marketing materials.
• Maintain digital displays, posters, banners, and other member-facing communications.
• Conduct quality assurance reviews to ensure marketing materials remain current, accurate, and brand compliant.
• Coordinate multiple marketing projects simultaneously while meeting deadlines.
• Manage project timelines and communicate status updates with stakeholders.
• Coordinate creative requests, vendor deliverables, and production schedules.
• Support marketing reporting, project recaps, and continuous improvement efforts.
• Assist with additional marketing initiatives and special projects as assigned. What We're Looking For
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field, or equivalent
• Minimum of two (2) years of professional experience in marketing, communications, event marketing, content creation, project coordination, or related field
• Strong organizational and project management skills with ability to manage multiple priorities
• Excellent written, verbal, and interpersonal communication
• Strong attention to detail and commitment to high-quality work
• Flexible schedule including occasional evenings and weekends for events Nice to Have
• Experience managing organic social media for an organization or brand
• Experience coordinating integrated marketing campaigns, events, or community engagement initiatives
• Experience creating photography and short-form video content
• Basic graphic design experience (Canva, Adobe Creative Cloud, or similar tools)
• Experience using project management software and marketing technology platforms
• Experience working in nonprofit, membership, recreation, hospitality, healthcare, education, or community-focused organization Compensation & Benefits
• Salary: $51,000 - $55,000 per year
• Location: Austin, TX (onsite)