About this role
Job title: Marketing Specialist, Email & SMS
About the Role Join Redo to help shape the go-to-market for an AI-powered Email & SMS platform. This role focuses on communicating how interactive emails, AI-persona-based targeting, and one-to-one messaging can drive engagement and revenue for customers. You’ll collaborate across product and marketing to articulate value and support go-to-market initiatives.
What You'll Do
- Develop compelling messaging and campaigns for the Email & SMS platform, emphasizing AI persona builder, interactive email features (surveys, carousels, instant checkout), and personalized, one-to-one communications that drive revenue.
- Translate complex product capabilities into customer-centered value propositions and create content that supports campaigns, templates, and sales enablement.
- Collaborate with product, design, and engineering to ensure consistency across messaging and to build a library of templates and assets inspired by leading brands.
- Analyze campaign performance with metrics like open rates, click-through rates, conversion rates, and ROI to optimize messaging and targeting.
- Support high-volume sending scenarios while maintaining deliverability and compliance considerations.
What We're Looking For
- Experience in marketing for software, marketing tech, or AI-powered platforms, with a focus on Email and SMS.
- Strong storytelling and copywriting skills; ability to turn complex features into clear customer benefits.
- Familiarity with AI-driven personalization, buyer personas, and data-driven marketing.
- Analytical mindset with the ability to interpret analytics and translate insights into action.
- Cross-functional collaboration skills with product, design, and sales teams.