Marketing Specialist

Job title: Marketing Specialist

Job Description

Position Summary

As a Marketing Specialist you will support brand growth and consumer engagement through operational & strategic marketing initiatives. You will assist in executing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive product visibility and performance.

Universal Accountabilities

• Support the development of engaging in-store programs that drive shopper interest and boost sales across multiple segments.
• Coordinate and execute promotional and merchandising activities, ensuring efficiency, best practice implementation, and post-activity analysis.
• Prepare customer and shopper marketing materials aligned with briefs and brand strategy.
• Manage POS and trade marketing materials, focusing on cost optimization, quality improvement, and compliance with purchasing policies.
• Maintain and improve the trade and training materials database.
• Collaborate with external agencies (ATL, BTL, PR), retailers, distributors, and internal teams (sales, marketing, demand planning, finance, customer service, procurement).
• Monitor and share insights on competitors, retail environments, and consumer behavior.
• Support sales teams with marketing project coordination and provide necessary materials and guidelines.
• Deliver actionable data analysis.
• Track key performance indicators (KPIs) and recommend corrective actions.
• Assist Senior Brand Manager with various business initiatives.

Required Skills and Experience

• Diploma or degree in a Marketing or Business-related subject.
• Marketing experience, preferably in FMCG.
• Ability to manage timelines and support cross-functional projects.
• Understanding of shopper behavior and in-store dynamics.
• Experience in working close with sales in major trade channels dealing with marketing agencies (ATL, BTL, data providers eg. Nielsen).
• Interest in FMCG business drivers and brand development.
• Eagerness to learn, contribute ideas, and grow professionally.

Competencies

• Proactive/self-starter
• Team worker
• Strong analytical skills
• Good communication skills
• Good Market & Commercial understanding
• Creativity & ability to think “out of the box”
• Open mind/willingness to learn
• Fluent English and Polish (written and oral)

Working Relationships

Reports to Senior Brand Manager

No direct reports

Key stakeholders: Marketing Director, Brand Team, Commercial Team, Business Finance, Demand Planning