Marketing Specialist
About this role
Job title: Marketing Specialist
Job Description
Position Summary
As a Marketing Specialist you will support brand growth and consumer engagement through operational & strategic marketing initiatives. You will assist in executing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive product visibility and performance.
Universal Accountabilities
- Support the development of engaging in-store programs that drive shopper interest and boost sales across multiple segments.
- Coordinate and execute promotional and merchandising activities, ensuring efficiency, best practice implementation, and post-activity analysis.
- Prepare customer and shopper marketing materials aligned with briefs and brand strategy.
- Manage POS and trade marketing materials, focusing on cost optimization, quality improvement, and compliance with purchasing policies.
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