Marketing Specialist

Job Description

We are recruiting to fill the position below:

Job Title: Marketing Specialist

Location: Nigeria

Summary

• We are looking for a proactive, detail-oriented Marketing Specialist to join our growing Marketing team.
• In this role, you will help shape how we communicate our products and services to the world, crafting compelling content, executing integrated campaigns, and using data to continuously improve our impact.
• This is a great opportunity for someone who is equally comfortable writing a persuasive email sequence and diving into campaign analytics, and who thrives in a collaborative, fast-moving environment.

What you'll do

Campaign development & execution:

• Plan, develop, and implement integrated marketing campaigns across digital, email, social media, print, and event channels.
• Coordinate with designers, content creators, and external vendors to ensure timely delivery of campaign assets.
• Support audience segmentation, localization, and personalization efforts to improve campaign relevance.

Content creation & asset management:

• Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media.
• Develop email copy and campaign templates that align with brand voice and marketing objectives.
• Collaborate with design and video teams to produce visually engaging marketing materials.

Market research & competitive analysis:

• Conduct ongoing research on customer segments, market trends, and competitor strategies.
• Analyze data to inform campaign development, product positioning, and messaging decisions.
• Generate actionable insights to guide content strategy, lead generation, and audience targeting.

Brand management & messaging consistency:

• Uphold consistency of tone, messaging, and visual identity across all platforms and channels.
• Maintain and apply brand guidelines across all marketing collateral and campaigns.
• Support initiatives that strengthen brand positioning in new and existing markets.

Performance tracking, reporting & optimization:

• Monitor and report on campaign KPIs such as CTR, CPC, engagement rate, and lead quality.
• Use tools including Google Analytics, Meta Ads Manager, and CRM platforms to evaluate performance.
• Assist with A/B testing, ROI analysis, and data-driven campaign optimizations.

Offline events & materials:

• Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
• Support event promotion, logistics coordination, and post-event lead follow-up.
• Ensure all offline materials meet brand standards and campaign messaging requirements.

Cross-functional collaboration:

• Contribute to projects with admissions, academic, and product teams as needed.
• Support internal communications and employee branding initiatives.
• Participate in team meetings and brainstorming sessions, bringing fresh ideas and data-backed perspectives.

What we're looking for

• Bachelor's Degree or higher in Marketing, Communications, Business, or a related field.
• 3+ years of relevant experience in marketing or communications.
• Hands-on experience with CRM, email marketing, or digital advertising tools (e.g., GHL, Mailchimp, Google Ads, Meta Ads).
• Strong writing and editing skills with a sharp eye for detail.
• Proficiency in Google Workspace and at least one creative tool such as Canva, WordPress, or Adobe Creative Suite.
• Working knowledge of SEO fundamentals, content strategy, and digital marketing metrics.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Clear, confident communicator with strong organizational habits and a collaborative spirit.

Nice to have:

• Experience marketing education-technology or B2C digital products.
• Familiarity with Google Tag Manager, marketing automation workflows, or basic HTML/CSS for email templates.
• Prior experience supporting or attending trade shows, university fair