Marketing Rotation Program

Marketing Rotation Program

The Marketing Rotation Program is designed for recent graduates who want to explore different areas of marketing before selecting a longer-term career path. Over two years, participants complete three eight-month rotations in an area in marketing such as Events, Marketing Operations, Product Marketing, Customer Advocacy, Partner Marketing or Digital Marketing followed by one combined rotation spanning Demand Generation and Sales Development. Structured learning includes training, hands-on experience, mentoring and regular feedback from a dedicated Program Manager. Upon successful completion, participants will be offered a permanent role within Moody’s Marketing organization. Examples of potential rotations include:

Events:

• Help bring Moody’s to life in the room and on screen: plan, coordinate, and execute virtual, hybrid, and in-person events including industry conferences, client roundtables, webinars, and thought leadership summits
• Manage logistics end-to-end: venue sourcing, vendor liaison, registration management, promotional communications, and post-event reporting
• Collaborate with product and sales teams to align event themes with Moody’s commercial priorities and audience interests
• Track and analyze event performance metrics (attendance, engagement, pipeline influence) and present insights to stakeholders
• Support budget tracking and reconciliation to ensure events are delivered on time and within budget

Marketing Operations:

• Get hands-on with the technology that powers modern marketing, supporting the management and optimisation of Moody’s marketing technology stack, including CRM, marketing automation, and analytics platforms
• Build, test, and deploy automated workflows and nurture programs that improve lead quality and speed-to-engagement
• Maintain data hygiene standards within marketing databases, ensuring accurate segmentation, lead scoring, and attribution reporting
• Develop and maintain dashboards and reports that provide visibility into the full marketing funnel, campaign performance, and ROI
• Identify process improvement opportunities and help implement best practices across the marketing organization

Product Marketing:

• Develop a deep understanding of Moody’s product portfolio, value propositions, and competitive landscape to support go-to-market strategies
• Assist in creating impactful product marketing collateral including pitch decks, data sheets, case studies, and sales enablement materials
• Conduct market and competitor research to identify positioning opportunities and inform messaging frameworks
• Collaborate with Product Management, Sales, and Research teams to support new product launches and campaigns
• Contribute to customer story development; gathering evidence of impact and translating it into compelling narratives.

Customer Advocacy:

• Get hands-on, helping manage the customer advocate database, maintain accurate profiles and support colleagues using the platform
• Coordinate advocacy opportunities including customer references, speakers, reviews, testimonials, and thought leadership, tracking requests through to completion
• Monitor program activity and performance, maintaining dashboards and reporting on recruitment, activation, utilisation, and advocate engagement
• Help improve how the program operates by maintaining playbooks, process documentation and training materials, and identifying opportunities to make advocacy workflows more effective

Partner Marketing:

• Support go-to-market activity with strategic technology partners, developing sales enablement materials and tools that help bring joint solutions to market
• Help develop and activate partner marketing campaigns across brand awareness and account-based marketing, from campaign concepts and creative content through to execution
• Work directly with partner organisations, coordinating marketing programs and projects with some of the world’s leading technology companies
• Support the development and management of web and digital experiences that showcase Moody’s partnerships and help partner marketing programs scale
• Explore how AI can improve and accelerate partner marketing, applying emerging tools to content, campaigns, research, and day-to-day workflows

Digital Marketing:

• Support the planning, execution and optimisation of digital marketing campaigns across paid media, web, social and other digital channels
• Get hands-on with digital advertising platforms and tools, building knowledge of audience targeting, campaign activation and industry best practices
• Analyse campaign performance and digital engagement data, using insights to identify opportunities to improve targeting, content and results
• Work with internal teams and agency partners to coordinate digital activity, creative assets and campaign delivery across channels
• Explore emerging technologies, including AI, and help improve reporting, processes and ways of working to make digital marketing more effective and scalable

Demand Generation & Sales Development:

• Support the customer journey from campaign engagement through lead handoff, sales conversations, and pipeline development
• Support integrated demand generation campaigns across digital, content, and event channels, including campaign asset creation
• Conduct audience, persona, and account research to inform campaign targeting and sales prospecting
• Conduct inbound and outbound outreach, qualify leads, and maintain lead activity and progression in Salesforce
• Collaborate across Sales, Sales Development, Enablement, and Marketing to share feedback, strengthen messaging, and improve lead management processes
• Monitor funnel KPIs and build product, market, and lead-process knowledge to help optimize performance

About the Team

Moody’s Marketing organization builds awareness, engagemen