Marketing Process & Tech Optimization Manager

The Marketing Process & Technology Optimization Manager at AARP drives operational excellence across the marketing organization by designing, implementing, and continuously improving marketing processes, workflows, and technology-enabled solutions. The role partners closely with marketing, technology, analytics, finance, and business stakeholders to enhance planning, execution, governance, and measurement practices that improve efficiency, visibility, and scalability. It involves identifying opportunities to streamline organizational processes and programs, resolving challenges to optimize results, and collaborating with cross-functional teams on strategic business unit objectives.

Key responsibilities include:

• Contributing to the development of long-term goals to support growth and profitability; studying and monitoring the organization’s activities, coordinating division plans with business objectives, reviewing performance against strategic plans, and advising on strategies based on these reviews.
• Planning, organizing, and implementing projects; determining resources, scope, timelines, and milestones; ensuring quality standards; leading project teams; establishing communication plans and keeping stakeholders informed.
• Evaluating existing programs to identify improvements and measure outcomes; analyzing and testing processes and systems for effectiveness and efficiency; collecting data, performing root-cause analysis, and proposing solutions aligned with current and future business needs; assisting in training and program revisions.
• Monitoring compliance with organization policy.
• Managing complex cross-functional operations initiatives from planning to implementation; coordinating with internal and external teams, customers, vendors, and others to resolve issues and meet project goals; delivering high levels of customer service.
• Identifying opportunities to streamline workflows, reduce manual effort, and improve process consistency; driving implementation and tracking post-change effectiveness.
• Advancing digital and operational transformation by partnering with technology and functional leaders to modernize processes and enable scalable, efficient operations.

Qualifications and requirements include:

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or a related field.
• Minimum five years of experience in marketing operations, marketing enablement, process improvement, project management, business operations, or a related discipline.
• Demonstrated experience analyzing, designing, and optimizing marketing processes, workflows, and operating procedures to improve efficiency, effectiveness, and scalability.
• Proven ability to evaluate and implement technology-enabled solutions that enhance marketing planning, campaign execution, collaboration, reporting, and operational performance.
• Experience leading cross-functional initiatives and partnering with marketing, technology, analytics, finance, and business stakeholders to drive operational improvements and achieve strategic objectives.
• Strong knowledge of process improvement methodologies, change management principles, and governance practices, with the ability to drive adoption of new processes.