Marketing & PR Director

Marketing & PR Director

Job Description

KEY RESPONSIBILITIES

• Marketing Strategy & Brand Management

• Develop and implement the annual Marketing & Communications strategy aligned with hotel business objectives.

• Prepare and manage the annual marketing budget, forecasts, and ROI measurement.

• Ensure consistent application of Rixos, Ennismore, and Accor brand standards across all communication channels.

• Position Rixos Phu Quoc Vietnam as a leading luxury all-inclusive resort through integrated marketing campaigns.

• Monitor market trends, competitor activities, guest insights, and consumer behavior to identify new business opportunities.

• Digital Marketing & Content

• Develop and execute digital marketing campaigns across owned, earned, and paid media.

• Manage the hotel's website content and digital assets to ensure accuracy and brand consistency.

• Oversee social media strategy, content calendars, community engagement, and online storytelling.

• Coordinate photo shoots, video productions, lifestyle campaigns, and creative content creation.

• Monitor digital performance using analytics tools and optimize campaigns accordingly.

• Support SEO, SEM, email marketing, CRM campaigns, and online advertising initiatives.

• Public Relations & Media Relations

• Develop and implement annual PR strategies and media engagement plans.

• Build and maintain strong relationships with journalists, editors, influencers, KOLs, tourism organizations, airlines, travel partners, and government agencies.

• Prepare press releases, media kits, fact sheets, executive biographies, speeches, and official statements.

• Coordinate media interviews, familiarization trips (FAM trips), press visits, influencer stays, and media events.

• Monitor media coverage and maintain an organized archive of press clippings and publicity reports.

• Protect and enhance the hotel's reputation through proactive reputation management and crisis communication support.

• Campaigns, Events & Partnerships

• Plan and execute marketing campaigns supporting:

• Rooms

• Food & Beverage

• Wellness & Spa

• Entertainment

• Weddings

• Meetings & Events

• Seasonal Promotions

• Resort Experiences

• Coordinate product launches, brand activations, PR events, and promotional campaigns.

• Develop strategic partnerships with tourism boards, airlines, luxury brands, shopping malls, event organizers, and local businesses.

• Support destination marketing initiatives that promote Phu Quoc as a luxury leisure destination.

• Internal Communications

• Develop internal communication initiatives to enhance employee engagement and brand culture.

• Keep employees informed of company news, campaigns, achievements, and events.

• Coordinate internal newsletters, announcements, celebrations, and recognition programs.

• Support employer branding initiatives in collaboration with the People & Culture Department.

• Brand Standards & Creative Management

• Ensure all marketing collateral complies with brand identity guidelines.

• Maintain an up-to-date image library, video library, brand assets, and creative materials.

• Oversee production of brochures, promotional materials, presentations, signage, digital screens, and advertising creatives.

• Review all marketing materials before publication to ensure consistency and quality.

• Budget & Performance Management

• Prepare annual marketing budgets and monitor expenditure.

• Measure campaign effectiveness through KPIs and ROI analysis.

• Produce regular marketing performance reports for Hotel Management and Regional Marketing.

• Recommend improvements based on campaign performance and market trends.

• Leadership & Team Development

• Lead, motivate, coach, and develop the Marketing & PR team.

• Establish departmental objectives and performance standards.

• Conduct regular coaching, performance reviews, and development planning.

• Foster creativity, innovation, teamwork, and continuous learning.

Qualifications

Education

• Bachelor's Degree in Marketing, Communications, Public Relations, Digital Marketing, Hospitality Management, or related discipline.
• Master's Degree is an advantage.

Experience

• Minimum 5 years of marketing and public relations experience within an international luxury hotel, resort, or lifestyle hospitality brand.

• At least 2 years in a management position.

• Experience with luxury, lifestyle, or all-inclusive resorts is highly desirable.

• Pre-opening experience is a strong advantage.

• Additional Information Your team and working environment:

• In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture

• Note: Customization may be included for any specific local or legislative requirements, such as work permits

Our commitment to Diversity & Inclusion:

• We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.