Marketing Operations Specialist

Job title: Marketing Operations Specialist

Location: Mexico (CDMX or GDL hybrid / other remote)

We are: Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve.

Are you a fit? Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.

Key Responsibilities

• Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications

• Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks

• Responsible for maintaining documentation from the Tracking Architecture team via Confluence

• Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags

• Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues

• Work with development teams to ensure analytics tracking QA during production cycles

• Perform routine quality assurance checks to guarantee clean data for the Analytics team

• Must-Have Skills

• Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)

• Experience with tag management systems, such as Google Tag Manager, Adobe

• Dynamic Tag Management (DTM), etc.

• Knowledge of SQL and/or other querying language frameworks

• Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,

• Rudderstack

• Understanding of web metrics, KPIs and tracking variables

• Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation

• Experience with front-end web or analytics development tools

• Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.

• Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)

• Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.

• Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)

• Understanding of ETL and ELT processes

• Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer IO)

• Nice-to-Have Skills

• AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.

• Experience with cloud computing services (AWS, GCP)

• Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)

• Experience building data models in dbt

• Experience building config automation with Terraform

What we offer

• A High-Impact Environment
• Commitment to Professional Development
• Flexible and Collaborative Culture
• Global Opportunities
• Vibrant Community
• Total Rewards

Specific benefits are determined by the employment type and location.

Find out more about our culture here.