About this role
Job title: Marketing Operations Specialist
About the Role The Marketing Operations Specialist in Mexico supports the day-to-day execution of marketing operations by ensuring campaigns, lists, and data are accurately set up and maintained across marketing and CRM systems. Working closely with the Marketing Team, this role ensures that marketing activities are properly configured, tracked, and ready for reporting. This role is highly detail-oriented and execution-focused, playing a critical role in keeping marketing programs running smoothly, on time, and with clean data. This is an ideal role for an early career professional looking to build strong foundations in marketing operations, CRM systems, and B2B demand generation.
What You'll Do
- Create, update, and maintain marketing records in CRM (campaigns, members, custom fields, tracking fields)
- Upload and manage lead and contact lists, ensuring correct formatting, field mapping, and data quality
- Perform routine data hygiene tasks (de-duplication, validation, basic enrichment checks)
- Flag data issues, inconsistencies, or upload risks to its manager before execution
- Ensure compliance with opt-in, consent, and basic data governance rules
- Work closely with the Marketing Team to ensure marketing activities are properly configured, tracked, and ready for reporting
What We're Looking For
- Detail-oriented and execution-focused with a commitment to accuracy
- Early-career professional looking to build strong foundations in marketing operations, CRM systems, and B2B demand generation
- Interest in marketing operations, CRM systems, and B2B demand generation