Marketing Operations QA Analyst

Marketing Operations QA Analyst

We are looking for an Email Marketing QA Analyst to review and validate outbound campaigns before deployment, including content, personalization, targeting, links, and platform setup.

The mandatory requirements are experience with email marketing platforms and campaign QA workflows, 2+ years in QA, marketing operations, or digital campaign review, an understanding of audience segmentation, targeting logic, and suppression lists, and an upper-intermediate English level.

What you will do

• Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements.
• Verify audience targeting logic, segmentation, and suppression lists against campaign specifications.
• Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences.
• Check all links, UTM parameters, and redirect destinations for accuracy.
• Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs.
• Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy.
• Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution.
• Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance.
• Review quality-related post-launch issues and feed findings back into QA frameworks and checklists.
• Maintain and improve QA documentation, checklists, and testing standards over time.
• At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth.

Must haves

• Bachelor’s degree or equivalent experience.
• 2+ years of experience in QA, marketing operations, or digital campaign review.
• Familiarity with email marketing platforms and campaign QA workflows.
• Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss.
• Understanding of audience segmentation, targeting logic, and suppression requirements.
• Methodical, process-oriented approach; comfortable working from checklists and documented standards.
• Clear communicator — able to describe defects precisely and escalate risks without ambiguity.
• Upper-intermediate English level.

Nice to haves

• Working knowledge of HTML/CSS email rendering.
• Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP.
• Experience using defect tracking tools (Jira, or similar).
• Knowledge of AMPScript or dynamic content logic in campaign platforms.

Perks

• Growth without limits: build your skills through mentorship, internal TechTalks, challenging projects, and a dedicated annual learning budget
• Competitive compensation: get recognition that reflects your skills and impact, with regular performance and compensation reviews
• Flexibility: work 100% remotely with flexible hours that support focus, autonomy, and a healthy work rhythm
• Meaningful, modern projects: build impactful products using modern technologies alongside global teams and leading brands
• Collaborative culture: join a supportive environment with zero micromanagement where ideas are welcomed and contributions are recognized
• Well-being & support: access local well-being programs and people-focused support tailored to your location

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