Marketing Operations & Automation Specialist

Marketing Operations & Automation Specialist

Position Summary

The Marketing Operations & Automation Specialist is a hands-on, execution-focused role responsible for supporting marketing operations, marketing automation, and digital campaign execution. This position focuses on building, maintaining, and optimizing automated marketing workflows, improving operational efficiency, managing marketing data, and supporting campaigns across email, landing pages, and paid advertising.

Reporting to the Senior Digital Marketing Manager, this role ensures marketing processes are efficient, scalable, and repeatable while maintaining campaign quality, data accuracy, and actionable performance reporting. The ideal candidate will proactively identify process improvements, independently troubleshoot issues, optimize marketing technology platforms, and explore emerging AI-driven tools to enhance marketing operations and digital content creation.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Manage day-to-day marketing operations, including configuring, executing, maintaining, and optimizing automated marketing workflows across platforms such as Eloqua, HubSpot, and integrated CRM systems.
• Build and improve scalable marketing automation processes that support campaign execution, lead management, segmentation, and operational efficiency.
• Manage marketing data operations, including list uploads, data processing, segmentation, routing, cleansing, and validation using ZoomInfo RingLead or similar tools.
• Maintain data accuracy, consistency, and quality across marketing automation platforms, CRM systems, and integrated marketing technologies.
• Build, test, deploy, troubleshoot, and optimize email marketing campaigns while ensuring campaign quality and timely execution.
• Create, maintain, and update digital landing pages using no-code or low-code platforms such as Ion or similar tools.
• Support digital advertising campaigns, including campaign setup, asset coordination, tracking implementation, monitoring, and performance measurement.
• Develop and maintain marketing dashboards and performance reports by integrating data from multiple marketing, CRM, and analytics platforms.
• Analyze marketing performance data, identify trends, and provide actionable insights aligned with campaign objectives and business priorities.
• Explore and implement AI-powered marketing tools to improve workflow automation, content generation, video creation, and operational scalability.
• Partner with marketing leadership and cross-functional teams to evaluate, implement, integrate, and optimize marketing technology platforms and processes.
• Identify workflow inefficiencies, troubleshoot marketing technology issues, and recommend improvements that increase productivity and campaign effectiveness.
• Establish and maintain campaign testing, quality assurance, troubleshooting, and quality-control processes across marketing platforms.
• Develop and maintain documentation, standard operating procedures, best practices, and process guidelines for marketing workflows and campaign execution.
• Prioritize scalable, repeatable marketing processes that improve consistency, operational performance, and long-term efficiency.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 3–5 years of hands-on experience in marketing operations, marketing automation, digital marketing, or a closely related role.
• Experience using marketing automation platforms such as Eloqua, HubSpot, Marketo, Pardot, or similar technologies.
• Demonstrated experience building, configuring, managing, and optimizing automated marketing workflows.
• Hands-on experience executing email marketing campaigns, developing landing pages, and supporting digital marketing initiatives.
• Experience with marketing data management, segmentation, list processing, and CRM integrations.
• Working knowledge of marketing analytics, dashboard development, performance reporting, and data integration.
• Experience supporting campaign quality assurance, testing, troubleshooting, and process improvement.
• Familiarity with AI-powered marketing tools or demonstrated ability to learn and apply emerging automation technologies.

TECHNICAL SKILLS

Marketing Automation Platforms: Eloqua, HubSpot, Marketo, Pardot, Marketing Automation Workflows, Campaign Automation, Lead Nurturing, Segmentation Marketing Operations: Campaign Setup, Email Campaign Execution, List Management, Data Processing, Data Cleansing, Lead Routing, Process Optimization, Workflow Documentation, Quality Assurance Marketing Data and Integrations: ZoomInfo, RingLead, CRM Integrations, Marketing Data Integration, Data Validation, Data Quality Management, Marketing Technology Integrations Digital Campaign Execution: Email Marketing, Paid Advertising, Landing Page Development, Campaign Testing, Campaign Deployment, Digital Asset Management, Campaign Tracking Analytics and Reporting: Marketing Analytics, Dashboard Development, Performance Reporting, Data Analysis, Campaign Metrics, Cross-Platform Reporting, Performance Optimization Web and Landing Page Technologies: Ion, No-Code and Low-Code Platforms, HTML, CSS, Landing Page Maintenance, Digital Asset Troubleshooting AI and Emerging Technologies: AI-Powered Marketing Tools, AI Workflow Automation, AI-Assisted Content Generation, AI Video Creation, Marketing Process Automation

SOFT SKILLS

Communication and Collaboration: Cross-Functional Collaboration, Stakeholder Communication, Written Communication, Verbal Communication, Teamwork Organization and Execution: Time Management, Multitasking, Project Coordination, Attention to Detail, Deadline Management, Independent Execution Problem-Solving and Improvement: Analytical Thinking, Troubleshooting, Process Improvement, Proactive Problem-Solving, Adaptability, Continuous Improvement, Technical Curiosity

Estimated Min Rate: $49.00 Estimated Max Rate: $70.00

What’s In It for You?

We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates th