Marketing Officer

MARKETING OFFICER​

JOB

DESCRIPTION

• Location: Tema

• Industry: Manufacturing

• Reports To: Marketing Lead/Commercial Manager

• Our client is one of the leading agro-processing companies

• in Ghana and across Africa.

• Scope

• The Marketing Officer will support the

• planning and execution of marketing activities targeted at farmers, agro-dealers,

• and the general public. The role will contribute to digital marketing, farmer

• and dealer engagement, brand and product support, marketing campaigns, and the

• coordination of marketing activities to strengthen brand visibility and

• customer engagement.

• Key Responsibilities

• Support

• the development and implementation of marketing strategies targeting

• farmers and agro-dealers.

• Coordinate

• marketing campaigns, promotional activities, and initiatives to engage

• target audiences.

• Support the

• development of marketing materials and promotional collateral.

• Manage social

• media platforms and develop content targeted at farmers, agro-dealers, and

• the general public.

• Support the

• planning and execution of digital marketing campaigns across owned digital

• channels and relevant Digital PR platforms.

• Monitor digital

• marketing performance and provide insights to improve campaign

• effectiveness.

• Prepare and

• maintain monthly content calendars for review and approval by the

• Marketing Lead and Commercial Manager.

• Plan and

• coordinate engagement activities including farm visits, workshops,

• training sessions, and product demonstrations.

• Ensure

• consistency and compliance with brand guidelines across marketing

• materials and activities.

• Work closely with

• the Sales team to align marketing activities with commercial objectives

• Coordinate with

• Sales teams to provide the necessary marketing materials and support for

• farmer and dealer engagement.

• Maintain accurate

• and up-to-date databases of farmers and agro-dealers for targeted

• marketing activities.

• Assist with

• tracking marketing budgets and expenses related to engagement activities.

• Coordinate

• logistics and administrative requirements for marketing events and

• activities.

• Prepare weekly

• activity updates and project reports to monitor progress, trends, and key

• insights.

• Coordinate

• requests for branded collateral in line with the approved marketing

• calendar and procurement cycles.

• Process requests

• for branded materials, petty cash, and approved marketing projects in

• accordance with established procedures.

• Ensure marketing

• activities and projects are properly documented and reported.

Requirements

• Requirements

• Bachelor's Degree, HND,

• or equivalent qualification in Marketing, Business Administration, Management

• Studies, Public Relations, or a related field.

• Minimum of 3 years'

• relevant experience in marketing, preferably within a commercial, agricultural,

• FMCG, or related environment.

• Experience in digital

• marketing, social media management, event coordination, or customer engagement

• will be an advantage.

• Experience working in field-based customer engagement activities is preferred.

• Practical proficiency with camera usage.

• Candidates should have knowledge of current affairs.

• Proficient in basic

• computer software and modern digital tools, including Microsoft Office Suite and basic design platforms like Canva.

• Competencies

• *Team

• Spirit, Planning & Organisation, Attention to Detail, Excellent Communication Skills,

• Proactive, Risk Awareness*