Marketing Manager

Marketing Manager at Yosnita Farm

Yosnita farm is a crop farm located along Ibadan-Abeokuta Road, Ogun State Nigeria. We deal in cassava, maize and vegetable production. We also rapidly expanding to other areas of Agriculture especially Crop production.

Marketing Manager

• Job Type Full Time , Onsite
• Qualification BA/BSc/HND
• Experience 5 - 7 years
• Location Lagos
• Job Field Marketing and Communication
• Salary Range ₦400,000 - ₦500,000/month
• A reputable and growing professional services firm based in Lagos is seeking a creative, strategic and results-oriented Marketing Manager to lead its marketing, brand development and market expansion initiatives.
• The successful candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, generate business opportunities, strengthen client relationships and support the firm's revenue growth objectives.
• The role requires an individual with a strong understanding of corporate marketing, digital marketing, business-to-business (B2B) marketing and lead generation.

Key Responsibilities

• Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with the firm's business objectives.

• Prepare and execute annual marketing plans, campaigns and budgets.

• Identify target markets, industry segments and opportunities for market expansion.

• Conduct market research and competitor analysis to support marketing decisions.

• Develop targeted marketing initiatives for the firm's various service lines.

• Brand Management & Corporate Visibility

• Strengthen the firm's corporate identity, brand positioning and market presence.

• Manage the firm's website, social media platforms and other digital communication channels.

• Develop engaging marketing content, corporate profiles, brochures, presentations and promotional materials.

• Coordinate thought leadership campaigns, newsletters, webinars, seminars and industry events.

• Ensure consistency of brand messaging across all communication platforms.

• Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns to improve brand awareness and generate qualified leads.

• Manage social media marketing, email campaigns, search engine marketing and other digital channels.

• Develop and implement marketing initiatives targeted at corporate and institutional clients.

• Track marketing enquiries, lead generation activities and conversion opportunities.

• Monitor campaign performance and optimize marketing expenditure for improved returns.

• Business Development & Sales Support

• Collaborate with management and technical teams to identify and pursue new business opportunities.

• Support the development of business proposals, presentations and client pitches.

• Coordinate marketing activities that support client acquisition and revenue growth.

• Develop and maintain relationships with prospective clients, business partners and referral networks.

• Identify opportunities for cross-selling the firm's services to existing clients.

• Marketing Performance & Reporting

• Develop and monitor key marketing performance indicators (KPIs).

• Evaluate the effectiveness of marketing campaigns, lead generation and brand development initiatives.

• Prepare periodic marketing performance reports for management.

• Monitor marketing budgets and ensure efficient utilization of resources.

• Recommend improvements to marketing strategies based on performance data and market trends.

• Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline.

• Minimum of 5 years' relevant experience in marketing, brand management or business development.

• Demonstrable experience in developing and implementing successful marketing campaigns.

• Strong knowledge of digital marketing, content marketing, social media management and B2B marketing.

• Experience in professional services, consulting, financial services or other corporate service environments will be an added advantage.

• Experience in lead generation, marketing analytics and customer relationship management.

• Proficiency in Microsoft Office applications, digital marketing tools and CRM platforms.

• Relevant professional marketing certifications will be an advantage.

• Required Skills & Competencies

• Strong strategic marketing and brand management capabilities.

• Excellent written and verbal communication skills.

• Creativity and ability to develop compelling marketing campaigns.

• Strong digital marketing and content development skills.

• Good commercial awareness and understanding of corporate client acquisition.

• Excellent planning, coordination and analytical skills.

• Ability