Marketing Manager

Job Title: Marketing Manager Location: Lagos, Nigeria

Job Summary

We are seeking a dynamic and experienced Marketing Manager with a proven track record of developing and executing impactful marketing strategies to drive brand growth, market share, and revenue. The ideal candidate will lead a team of marketing professionals to deliver innovative campaigns, enhance customer engagement, and position Vitafoam as the brand of choice in the industry.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company’s strategic goals.

• Lead brand positioning initiatives to strengthen Vitafoam’s presence in both existing and emerging markets.

• Drive product visibility through integrated marketing campaigns, promotions, and events.

• Conduct market research and competitive analysis to identify new opportunities and customer trends.

• Manage and optimize the marketing budget to ensure high ROI on all campaigns.

• Collaborate with the sales team to design strategies that increase customer acquisition and retention.

• Oversee digital marketing initiatives, including social media, website optimization, and online campaigns.

• Build and maintain strong relationships with media, advertising agencies, and key stakeholders.

• Monitor and report on marketing performance, providing insights and recommendations for continuous improvement.

• Lead, coach, and develop a high-performing marketing team.

• Qualifications & Experience

• 1. Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field (Master’s degree or MBA is an added advantage).
• 2. Minimum of 5 years of progressive marketing experience, with at least 3 years in a managerial role.
• 3. Demonstrated success in developing and executing marketing strategies that drive measurable business results.
• 4. Strong understanding of brand management, market analysis, digital marketing, and product promotion.
• 5. Excellent communication, leadership, and stakeholder engagement skills.
• 6. Proficiency in marketing tools, CRM software, and digital analytics platforms.

• Key Competencies

• 1. Strategic thinking and commercial acumen
• 2. Creativity and innovation
• 3. Strong leadership and team management skills
• 4. Excellent presentation and negotiation abilities
• 5. Results-driven with strong analytical skills