Marketing Manager

Marketing Manager

• Job Type Full Time , Onsite
• Qualification BA/BSc/HND , MBA/MSc/MA
• Experience 5 years
• Location Nairobi
• Job Field Marketing and Communication

Role Purpose

• The Marketing Manager will be responsible for developing and implementing strategic marketing plans to strengthen the brand presence,drive market penetration, and support sales growth. The role requires a dynamic leader with a deep understanding of integrated marketing, brand positioning, and product launch strategies within high-volume, competitive industries.

Key Responsibilities

• Strategic Planning & Budget Management

• Develop and oversee the annual marketing plan,aligning strategies with corporate objectives and regional market trends.

• Prepare, manage, and optimize the marketing budget,ensuring maximum ROI.

• Implement cost-control measures and evaluate campaign effectiveness through KPIs and analytics.

• Brand Development & Promotion

• Design and execute comprehensive brand-building campaigns to strengthen market positioning.

• Ensure consistent brand messaging and visual identity across all channels and touchpoints.

• Build and implement an effective brand promotion system for both retail and wholesale channels.

• Product Launch & Promotion Strategies

• Plan and execute end-to-end new product introduction campaigns, from concept to launch.

• Collaborate with R&D and sales teams to position new products competitively in the market.

• Develop go-to-market strategies, pricing models, and promotional offers to drive adoption.

• Retail & Store Development

• Oversee the conceptualization, design, and branding of specialty stores, showrooms, and dealer outlets.

• Plan offline promotional activities, in-store activations, and trade fairs to drive foot traffic and sales.

• Ensure uniformity in visual merchandising, product displays, and customer experience across all outlets.

• Digital & Social Media Management

• Manage and grow the company’s online presence across websites, social media platforms, and e-commerce channels.

• Develop engaging content strategies to increase brand visibility and customer engagement.

• Monitor digital marketing performance and optimize campaigns for better reach and conversions.

• Leadership & Team Development

• Lead, mentor, and inspire a professional marketing team to achieve business goals.

• Oversee marketing training programs to enhance staff knowledge and execution skills.

• Foster a culture of creativity, innovation, and accountability within the marketing department.

• Marketing Operations & Inventory Control

• Oversee the creation, procurement, and distribution of marketing materials, samples, and promotional items.

• Maintain accurate inventory records and ensure timely replenishment of materials.

• Market Research & Competitor Analysis

• Establish and maintain a comprehensive market intelligence system to track consumer trends, competitor activities, and emerging opportunities.

• Provide actionable insights to guide product development, pricing, and promotional strategies.

• Qualifications & Requirements

Education & Age Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field from one of the top five universities(marketing major preferred).
• MBA or relevant professional certifications in marketing will be an added advantage.

Experience

• Minimum 5 years of proven leadership experience in marketing management, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG, or telecommunications industries.
• Demonstrated experience in companies with annual sales exceeding USD 100 million.
• Track record of launching and growing new products, brands, or store concepts to national or regional recognition.
• Experience in managing multi-region advertising campaigns and store development projects.

Skills & Competencies:

• Strong understanding of marketing theory, tools, and promotional methods.
• Exceptional project management skills with the ability to deliver under tight deadlines.
• Data-driven decision-making and strong analytical abilities.
• Excellent communication, negotiation, and stakeholder management skills.
• High achievement orientation with a results-driven mindset.

Preferred Industry Backgrounds:

• Ceramic tiles and sanitary ware manufacturing.

• Paint and coatings, furniture, building materials, FMCG, or telecommunications.

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