Marketing Manager, Transworld (12-month FTC)

Marketing Manager, Transworld (12-month FTC)

We’re looking for a Marketing Manager to join the Transworld Marketing team in an exciting role that combines standout book marketing with a broader opportunity to help shape how we understand, reach and grow our audiences.

About Transworld

Home to bestselling and award-winning authors across fiction and non-fiction, Transworld publishes an incredibly varied range of books – from the biggest commercial brands, including Dan Brown and Lee Child, and landmark, conversation-starting non-fiction such as Nobody’s Girl by Virginia Roberts Giuffre, to literary bestsellers and exciting new voices such as Lost Lambs by Madeline Cash.

The role

At its heart, this is a campaign marketing role. You’ll lead creative, ambitious and commercially effective campaigns across a portfolio of non-fiction and fiction titles, working closely with authors and colleagues across Marketing, Publicity, Editorial and Sales to connect brilliant books with the readers who will love them.

But you'll also become a key audience voice within the Transworld Marketing team, helping us deepen our knowledge of our readers and put audience thinking at the heart of our campaigns. We want to lead the way in understanding not only who is buying our books, but who could be: where those audiences spend their time, what they care about, which communities they belong to and what will make them discover, engage with and ultimately buy a book.

Key responsibilities

• Create and deliver creative, audience-led marketing campaigns across non-fiction and fiction.

• Identify the audiences with the greatest potential for our books and develop creative strategies to reach, engage and convert them.

• Build trusted relationships with authors and agents, confidently communicating campaign strategy and results.

• Champion audience-first thinking, spotting consumer, cultural, social and platform trends, identifying opportunities for our books and authors, and sharing learning and best practice across the team.

• Bring audience insight to wider publishing conversations, including acquisitions, new publishing opportunities and strategic projects.

• What you’ll bring

• You don’t need to have worked in publishing before. We’re really interested in hearing from marketers in other industries who can bring fresh thinking and experience of growing and engaging audiences.

• We’re looking for someone who is first and foremost a great marketer – creative, commercially minded and excited about finding the right audience for an idea.

• This is an opportunity to work on major campaigns across an extraordinarily varied publishing list while developing a broader specialism in audience expansion – helping us understand where our future readers are and how we can reach them.

• Over time, we’d love this person to become a recognised Audience Lead within our Marketing team, sharing expertise and championing new approaches, always with audience insight at the heart of our marketing.

Essential criteria:

• Significant proven experience of delivering creative, effective consumer marketing campaigns, balancing strategic thinking with hands-on delivery.

• A genuine fascination with audiences, culture and consumer behaviour, with experience using data and insight to improve campaign performance.

• Strong digital marketing knowledge across social platforms, content, creators and paid media.

• Excellent communication and relationship-building skills, with the confidence to work with authors, agents and stakeholders.

• Strong commercial judgement and budget management, alongside excellent organisation and the ability to manage multiple campaigns and priorities.

• A collaborative mindset, with a willingness to share ideas, expertise and learning, and curiosity to experiment with AI and emerging technology.

• Experience in publishing, media, entertainment, consumer brands, retail, technology or another audience-led business.

• Additional information

• Disclosure requirements pertaining to the collection of your personal data: Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

• The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can contact the company’s Data Protection Officer at the above-mentioned postal address.

• Further information on data protection and your rights can be found here.

• Hybrid working

• While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work three days a week in the office.