About this role
Marketing Manager
Job Type Full Time Qualification BA/BSc/HND , MBA/MSc/MA Experience 7 years Location Lagos Job Field Sales and Business Development
Job Summary
To develop and execute strategies that drive business growth, strengthen brand positioning, and enhance market presence. Additionally, to lead the marketing team and support business development through targeted campaigns and strategic communication.
Job Details
- Develop, implement, and oversee comprehensive marketing strategies aligned with business goals.
- Conduct and analyze market research to identify opportunities, trends, and customer needs, using insights to shape strategy.
- Lead the planning, execution, and performance tracking of marketing campaigns across digital and traditional channels.
- Drive brand consistency by ensuring all communications, designs, and campaigns reinforce brand identity and corporate values.
- Oversee day-to-day brand management, including monitoring brand perception and implementing improvement initiatives.
- Manage relationships with external vendors, agencies, and partners to optimize campaign outcomes and cost efficiency.
- Collaborate with cross-functional teams, including business development and sales, to create marketing materials that support revenue growth and client acquisition.
- Lead the creation of impactful marketing content, collateral, and presentations to support sales pitches and corporate initiatives.
- Foster continuous improvement by applying data-driven insights to enhance marketing effectiveness and ROI.
- Develop, implement, and oversee comprehensive marketing strategies aligned with business goals.
- Conduct and analyze market research to identify opportunities, trends, and customer needs, using insights to shape strategy.
- Lead the planning, execution, and performance tracking of marketing campaigns across digital and traditional channels.
- Drive brand consistency by ensuring all communications, designs, and campaigns reinforce brand identity and corporate values.
- Oversee day-to-day brand management, including monitoring brand perception and implementing improvement initiatives.
- Manage relationships with external vendors, agencies, and partners to optimize campaign outcomes and cost efficiency.
- Collaborate with cross-functional teams, including business development and sales