Marketing Manager

Stova Industries Limited

Stova Industries Limited - We are proud to be among the foremost home care product manufacturing companies in Nigeria and have been in operation for over 15 years. We have designed variety of products that enables wide choices that appeal to everyone, driven by innovation and creativity.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Ibafo, Ogun

Department: Marketing

Report to: Head of Marketing / Marketing Director

Supervises: Brand Executives / Marketing Officer

Job Summary

• The Marketing Manager will be responsible for the strategic development, execution, and optimization of integrated marketing and brand strategies across the FMCG product portfolio.
• The role requires a strong blend of creative brand leadership, data-driven decision-making, and digital and media insight capability to drive brand growth, market share, and revenue performance in a highly competitive FMCG environment.

Key Responsibilities

Brand Strategy & Campaign Execution:

• Develop and execute annual brand and marketing strategies aligned with business objectives.
• Lead end-to-end 360° integrated marketing campaigns across ATL, BTL, digital, social media, and trade channels.
• Ensure consistent and impactful brand messaging across all consumer touchpoints.

Digital & Media Strategy:

• Develop and implement data-driven digital marketing strategies across social media, performance marketing, and online platforms.
• Analyse media performance (TV, radio, OOH, digital) to optimize spend and campaign effectiveness.
• Work closely with media agencies to ensure efficient media buying, targeting, and ROI optimization.
• Track digital KPIs such as engagement, reach, conversion, and brand sentiment.

Market Intelligence & Consumer Insights:

• Monitor market trends, competitor activity, and consumer behaviour using research tools and retail audit data.
• Translate insights into product innovation, packaging improvements, and targeted promotional activities.

Financial & Budget Management:

• Manage and optimize the annual marketing (A&P) budget.
• Ensure strong ROI through continuous evaluation of campaign and media spend.
• Monitor product performance (volume, value, margin)

Cross-Functional & Stakeholder Management:

• Collaborate with Sales and Trade Marketing to ensure strong market execution and visibility. Work with Supply Chain and R&D teams for successful new product development (NPD) and launches.
• Manage external creative, PR, and media agencies for campaign delivery.

Performance Tracking & Reporting:

• Track brand health metrics (awareness, trial, preference, loyalty).

• Prepare periodic performance reports covering marketing, digital, and media KPIs.

• Expected Results

• Strong brand positioning, improved brand equity, and effective campaign performance.

• Strong digital presence, optimized media spend, and improved campaign ROI across all channels.

• Insight-driven marketing decisions and improved product relevance.

• Efficient budget utilization and improved financial performance of brands.

• Seamless execution of product launches and strong cross-functional alignment.

• Clear performance visibility and achievement of brand growth targets.

• Performance Metrics (KPIs) - Level (1-5)

• Digital Marketing Performance: Growth in digital reach, engagement, conversion, and share of voice across all online platforms, including social media performance, paid media efficiency, and overall digital campaign effectiveness.

• Market Share: Growth or maintenance of brand volume/value share within the target category.

• Brand Health Indicators: Improvements in brand awareness, trial, preference, and consumer loyalty.

• Financial Targets: Delivery of budgeted Net Sales Value (NSV) and Gross Margin goals.

• A&P Efficiency: Optimizing marketing spend against conversion rates and ROI targets.

• Qualification and Experience

Education

• Bachelor's Degree in Marketing, Business Administration, or related field.
• MBA or professional certification (CIM or equivalent) is an advantage.

Experience

• 5-7 years FMCG marketing or brand management experience.

• Strong hands-on experience in digital marketing, media planning, and campaign analytics.

• Proven track record in managing integrated, multi-channel campaigns and large budgets.

• Key Competencies Needed in Role

Key Functional Competencies:

• Brand Management & Strategy

• Digital Marketing & Media Analytics

• Campaign Planning & Execution

• Market & Consumer Insight Analysis

• Budget & Financial Control

• FMCG Product Lifecycle Management

• Key Behavioural/Leadership Competencies

• Strategic Thinking

• Leadership & Team Management

• Communication & Influencing Skills

• Analytical Thinking

• Stakeholder Management

• Creativity & Innovation

• Result Orientation

Salary

N500,000 - N750,000 / Month.

Application Closing Date

Not Specified.