Marketing Manager

About the Role Robert Half is recruiting for a healthcare client seeking a hands-on Marketing Manager for a 6-month remote contract. This execution-focused, individual-contributor role centers on delivering integrated B2B marketing initiatives, campaigns, and content to strengthen brand presence and support pipeline growth. What You'll Do

• Develop, build, and execute integrated B2B marketing campaigns across email, social, web, content, and lead generation channels.
• Create compelling marketing content including blogs, case studies, white papers, nurture emails, landing pages, webinar materials, and sales enablement assets.
• Manage end-to-end campaign execution, including audience segmentation, content deployment, testing, scheduling, and reporting.
• Execute demand generation and lead nurture programs through marketing automation platforms and CRM systems.
• Develop and optimize LinkedIn organic content strategies to drive awareness, engagement, and lead generation.
• Create and adapt marketing assets using Canva, Adobe Creative Suite, or similar tools, including presentations, infographics, and light video content.
• Execute and optimize paid digital campaigns across LinkedIn, Google Search, and other relevant channels.
• Support webinar and virtual event execution, including campaign development, promotion, attendee communications, and post-event follow-up.
• Monitor, analyze, and report on campaign performance, delivering actionable recommendations to improve conversion and pipeline impact.
• Maintain marketing calendars and ensure timely execution of all campaign deliverables. What We're Looking For
• 5+ years of hands-on B2B marketing execution experience, ideally within healthcare, pharmaceutical, SaaS, or other regulated industries.
• Demonstrated experience building and launching demand generation campaigns across multiple digital channels.
• Strong experience executing email marketing, marketing automation workflows, lead nurture programs, and campaign reporting.
• Proven ability to create and deploy marketing content including blogs, thought leadership articles, case studies, white papers, emails, landing pages, and sales enablement materials.
• Experience using marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Eloqua, Salesforce, or similar.
• Experience managing LinkedIn advertising and paid digital campaigns, including audience targeting, budget management, and performance optimization.
• Strong copywriting and content development skills.
• Proficiency with Canva, Adobe Creative Suite, or similar creative tools.
• Highly analytical with experience measuring campaign performance, conversion metrics, and lead generation outcomes.
• Comfortable working independently and owning campaign execution with limited oversight.
• Experience using AI tools to accelerate content creation, campaign planning, and workflow efficiency. Nice to Have
• Experience leveraging AI tools to accelerate content creation and workflow efficiency.
• Experience in regulated industries or healthcare SaaS is a plus. Compensation & Benefits
• CAD 33-38 per hour, Remote contract/temporary engagement in the healthcare space.