Marketing Manager
About this role
About the Role Robert Half is recruiting for a healthcare client seeking a hands-on Marketing Manager for a 6-month remote contract. This execution-focused, individual-contributor role centers on delivering integrated B2B marketing initiatives, campaigns, and content to strengthen brand presence and support pipeline growth. What You'll Do
- Develop, build, and execute integrated B2B marketing campaigns across email, social, web, content, and lead generation channels.
- Create compelling marketing content including blogs, case studies, white papers, nurture emails, landing pages, webinar materials, and sales enablement assets.
- Manage end-to-end campaign execution, including audience segmentation, content deployment, testing, scheduling, and reporting.
- Execute demand generation and lead nurture programs through marketing automation platforms and CRM systems.
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