Marketing Manager, Rare Disease

Work

Location

Assignment

Mexico City, must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business

Position Summary

Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends to improve execution. This role operates within a Rare Disease, low-prevalence therapeutic area , where success depends on precision segmentation, cross-functional coordination, and rigorous compliance discipline as much as on classic marketing execution.

Main Responsibilities

• Execute portfolio action plans in alignment with strategic objectives.

• Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.

• Works closely with the sales team, proactively gathering field insights that are translated into actionable recommendations to improve marketing's tactical execution.

• Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.

• Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.

• Analyze digital data (campaign results, conversion rates, traffic) to generate actionable insights for the marketing team.

• Align commercial activities with the digital marketing plan.

• Generate insights from market and sales analysis, including prescriber-level and institution-level data (public and private channel).

• Support the build and maintenance of brand prioritization tools (scoring models, tiering, tracking) used to guide field force and channel strategy.

• Apply AI-based tools to accelerate analysis, content drafting, and reporting workflows.

• Core Competencies

• Customer/HCP-centricity mindset

• Commitment and accountability

• Teamwork and cross-functional collaboration

• Proactive and effective communication

• Analytical and critical thinking

• Creativity and problem-solving mindset

• Learning agility and adaptability in a dynamic environment

• Compliance culture

• Technical Competencies

• Required

• Proven experience using AI tools (LLMs) in marketing projects

• Advanced Excel (pivot tables, lookups, nested formulas, scoring/segmentation logic)

• Intermediate PowerPoint

• Desired

• Data Analysis & Visualization: Power BI, Tableau

• Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager

• CRM & Automation: Salesforce, Veeva CRM

• Content Management: Adobe Creative Suite; basic HTML knowledge a plus

• Project Management Tools: Trello, Asana, or similar platforms

• Key Performance Indicators (KPIs)

• Campaign Performance: CTR, Conversion Rate, Engagement Rate

• Digital Reach: Website traffic growth, social media impressions

• ROI: Return on Investment for marketing campaigns

• Lead Generation: Number of qualified leads generated through digital channels

• Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards

• Data Accuracy: Precision in reporting and forecasting

• Efficiency gains from AI-tool adoption in analysis and content workflows

• Organizational Relationships

• Collaborates with: Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.

• Education and Experience

• Bachelor's degree in marketing, Business Administration, Health Sciences, or related field.

• Minimum 1 year of experience in marketing or related roles (relevant internship experience will also be considered).

• Proven experience applying AI tools (LLMs) to marketing projects is required.

• Advanced English proficiency (reading, writing, and speaking).

• EEO (Equal Employment Opportunity) & Employment Eligibility

• Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

• To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

• Marketing and Market Research

• Breakthroughs that change patients’ lives

• Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.

Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:

• “Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.

• “Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.

• “Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.

• Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

• Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.

• Our Values

• To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

• The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.

• Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.

• Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.

• Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.

• Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.