Marketing Manager, Patient Services Strategy, Gastroenterology

Marketing Manager, Patient Services Strategy, Gastroenterology

The Marketing Manager, Patient Services Strategy, Gastroenterology plays an important role in the development of our patient support strategies. This position directly interacts with brand partners ensuring both patient and provider needs are met. The position is a critical linkage point between the US Commercial Brand Team and the US Patient Services for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology. This role is responsible for overall Skyrizi Gastroenterology Patient Support Program performance and accountability, including program marketing strategy, design, brand alignment, asset execution, and program performance. This person will be responsible for supporting program enhancements, program launches, partnering with brand Sales and Marketing, Legal/Compliance, and additional stakeholders to create exceptional patient treatment plan experiences.

Major Responsibilities:

• Operates in the finer details, executing on marketing projects leading up to larger program initiatives
• Support leadership creation of PSP strategic & tactical planning by providing strategic lens
• Establish and maintain appropriate relationships with commercial business partners in sales, managed healthcare, trade and marketing teams
• Builds awareness of PSP offerings throughout brand teams by socializing content with brand team members (managers, and fellow associate directors)
• Provides AbbVie Patient Services (APS) input to Brand marketing executions, identifying and resolving incongruencies, and synergizing messaging
• Facilitates discussion of operational opportunities & efficiencies between APS teams and brands
• Manages marketing program assets, updating and refining as needed
• Defines and tracks key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform strategic recommendations.
• Partners with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into actionable marketing strategies.
• Supports development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
• Manages marketing materials through appropriate review processes, ensuring marketing assets are accurate, compliant, on-brand, and delivered on timeline.
• Leads cross-functional workstreams and influences stakeholders without direct authority to drive alignment, decision-making, and execution.
• Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design preferred.

Significant Work Activities

• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Qualifications

• Bachelor’s degree required; MBA or advanced degree strongly preferred

• 5+ years of marketing experience in pharmaceutical / biotech or healthcare services; brand, digital, and patient service marketing experience strongly preferred

• Deep commitment to supporting patients and improving their treatment experience

• Understands overall Patient Support Program (PSP) vision and strategy, helps define, document, and communicate the vision

• Understands and can navigate PSP components to help troubleshoot issues and maximize overall program performance

• Strong project management skills with the ability to prioritize, influence, and execute in a fast-paced, matrix environment

• Understands business and compliance guardrails and asks appropriate questions to drive business forward

• Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.

• Strong background in consumer or HCP marketing, patient engagement, retention strategies.

• Proficient planning and organization skills, attention to detail, execution, and follow-through.

• Experience and ability to manage and lead various external partnerships and maintain their budgets, including agencies and vendors, is a must.

• Excellent communication (oral, written, and presentation) and interpersonal skills with the proven ability to simplify complex information and tailor messaging to different audiences.

• Experience in agile ways of working, market asset management tool (Promomats, MedComms, OCE, etc)

• Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs.

• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

• US & Puerto Rico only - to learn more, visit

• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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• Protect yourself by verifying job offers and communications. Your safety is important to us.

Pay Range:

• $ 124500 - 236500 USD

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• CompensationCurrency__

• USD

• Where We Work

• Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.