Marketing Manager, Paid Acquisition

A dedicated Marketing Manager, Paid Acquisition at Andreessen Horowitz in Bellevue, WA, will own the day-to-day operation of our consumer paid media channels across Meta, Google and YouTube, TikTok, Snap, and emerging platforms. The role focuses on translating growth strategy into executable plans, hands-on campaign setup, trafficking, pacing, optimization, platform QA, testing, troubleshooting, and weekly diagnostics. You will balance operational rigor with analytical sharpness, ensuring each channel plays a clear part in the broader growth system and staying hands-on enough to build and QA campaigns independently.

Responsibilities

• Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
• Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
• Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.
• Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow.
• Maintain clean budget pacing and surface risks, opportunities, and material variances early.
• Design disciplined tests across creative, audience, geography, placement, bidding strategy, and campaign objective.
• Partner with creative and growth leads to traffic new assets quickly and translate performance signals into useful creative feedback.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Maintain clear campaign documentation and operating standards so work is consistent, auditable, and easier to learn from.
• Contribute to weekly performance reporting and make clear recommendations about scaling, adjusting, pausing, or investigating.

Requirements

• 8+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketing team.